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Mediaocean Offers Centralized Access to Spotify Audio InventoryNEW YORK, March 5, 2015 /PRNewswire/ -- Mediaocean, the leading software platform provider for the advertising world, and Spotify, the world's largest streaming music service, today announced a partnership which will enable agencies to access Spotify's audio inventory within Mediaocean's Spectra platform. By integrating Spotify's inventory and Triton Digital's Webcast Metrics Local (WCML), media buyers are able to better manage their traditional and digital audio campaigns within Mediaocean's media management platform. Available beginning March 9th, Spectra users will have access to Spotify's audio inventory across desktop, mobile, tablet, and home entertainment systems. This will allow agencies to utilize the audience data to better customize campaigns and reach the most appropriate audiences. The partnership also enables buyers to compare Spotify's audience data with broadcast radio stations, other digital audio platforms, and advertisers to have a more complete representation of the audio landscape. "The convergence of traditional and digital continues to move at a rapid pace. With audio increasingly being consumed digitally, we partnered with Spotify to offer broadcast and digital audio buyers access to inventory from one platform," said Cordie DePascale, VP, Prodct & Partner Solutions at Mediaocean. "Embracing this change is essential, and at Mediaocean, we're always looking for ways to bring the pieces together and offer the industry a unique and unmatched converged ecosystem." Spectra now allows digital audio and broadcast audio media buyers to research, negotiate, traffic, optimize, and analyze Spotify inventory and data, alongside traditional radio, print, TV, and OOH. "Our goal is to offer our partners an end-to-end software and measurement solution that is in line with industry standards," said Les Hollander, Senior Director, Audio Sales, Spotify. "Mediaocean is the world-class leader in the space and they have been the single most requested platform from broadcast media buyers around the country." This integration significantly removes manual steps previously needed in the agency workflow, and ultimately offers agencies an easier way to plan and execute their campaigns across traditional and digital audio. About Mediaocean About Spotify for Brands CONTACT: Emma Wolfe, 212-897-2144, [email protected] Logo - http://photos.prnewswire.com/prnh/20140403/NY96922LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mediaocean-offers-centralized-access-to-spotify-audio-inventory-300045832.html SOURCE Mediaocean |