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NewsCred Launches Audience Insights; Analytics Engine Reveals the Content Journeys of Today's Buyers to Marketing and Sales TeamsNewsCred, the world's leading content marketing platform, today announced the launch of its proprietary analytics solution, Audience Insights. Audience (News - Alert) Insights marks a significant expansion of NewsCred's software, providing marketers and sales professionals with a previously unknown, 360-degree view of the consumer content journeys that drive brand loyalty, conversions and sales. NewsCred now offers its comprehensive analytics solution together with the best marketing capabilities including global asset management, enterprise editorial calendars, brand governance and workflow tools, social engagement and content distribution. According to Altimeter Group, 67% of marketers think that audience identification and targeting is a top need and yet 70% said they lack a consistent or integrated content strategy.* With Audience Insights, NewsCred solves this fundamental problem, providing marketers with:
Audience Insights enables brands to get more value from their content and paid media spend, while also saving time and resources. Through NewsCred, brands can now:
"With Audience Insights, NewsCred elevates digital marketing analytics to its next phase - helping marketers deeply understand how content influences every step of the customer journey and finally prove that their investment in content marketing is driving a significant return," said Michael Brenner, Head of Strategy, NewsCred. "Simultaneously, marketing and sales professionals benefit from visibility into the content journeys of prospects and leads before they may engage with a competitor. This is a huge step forward for digital marketing analytics as we're revealing the previously unknown 70% of the buyer's journey." *Source (News - Alert): Altimeter Group, 2014 About NewsCred NewsCred is the world's leading content marketing platform. We're powering marketing technology for the future - helping brands transform the way they connect with people, build brand love and win more customers. Our cutting-edge technology enables top brands such as Pepsi, Pfizer, Dell, Diageo and Spotify (News - Alert) to create amazing content experiences with simplicity, speed and global scale. We provide brands with a single platform to streamline the entire marketing process -- from unparalleled audience insights, content recommendations and brand compliance, to social publishing, distribution and analytics. In one place, brands gain exclusive access to the world's largest content marketplace, licensed content from 5,000 leading publishers, original bespoke content from winning creators and user-generated content from your brand's biggest fans. NewsCred is on a mission to help marketers create content people love, and prove that great content will drive long-term business growth. Learn more at newscred.com and follow us on Twitter @newscred
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