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South by Southwest® (SXSW®) And Eventbase Launch Official SXSW GO App With Cutting-Edge iBeacon TechnologyAUSTIN, Texas and VANCOUVER, British Columbia, March 3, 2015 /PRNewswire/ -- South by Southwest (SXSW) and Eventbase <www.eventbase.com>, the most trusted mobile event platform for the world's most recognizable brands, today released an update of the official 2015 SXSW GO app, which changes the way people experience this globally renowned festival. People come to SXSW to learn about the future of culture and technology, and the partnership with Eventbase is delivering a next generation event experience. This year's app will offer an unparalleled event experience with industry-leading technology including the largest deployment of iBeacons at an event and a new social networking feature. "Integrating new ideas and technologies into the fabric of SXSW is always something we strive to do," said SXSW Director of Technology Scott Wilcox. "We're excited to work with Eventbase on this large-scale project as mobile has become such an important platform for us." The latest advancements in the app allow attendees to navigate SXSW by delivering a more contextualized experience. The in-app social networking tool is enhanced by a new Attendee Match feature that suggests attendees with similar interests. The feature inspires more meaningful connections and enables seamless networking. The implementation of over 1,000 beacons enhances another new in-app social networking feature, Around Me. An attendee checks into zones at official SXSW venues and the app identifies what's happening nearby and people who have also checked in recently. The opt-in only feature allows attendees to maximize their time and facilitate immediate connections. Eventbase is working closely with Gimbal, RightRound, and Urban Airship to pioneer the technology at scale. "We've been working with SXSW since 2011, and they've always been a partner in pushing the envelope with technology to enhance the event experience," said Jeff Sinclair, co-founder of Eventbase. "If we can send attendees home with even one new connecton or experience they wouldn't have had otherwise, then we've done our job." In 2014, SXSW also made their first investment in Eventbase, cementing the companies' relationship and dedication to bringing the best event technology to the world's most recognizable conference and festival. Their 2014 SXSW App won People's Voice Award at the Webbies. Download the app and check out the full feature set at http://sxsw.com/mobile. SXSW GO Features - Around Me - Attendee Matching - Session Live - Attendees (SXSocial) - My Friends - Discover - Lineup - Schedule - Locations - Exhibitors - My Favorites ABOUT EVENTBASE About SXSW CONTACT: Brett Cannon, SXSW Eventbase PR
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/south-by-southwest-sxsw-and-eventbase-launch-official-sxsw-go-app-with-cutting-edge-ibeacon-technology-300044387.html SOURCE South by Southwest |