[March 03, 2015]

Amplifi Commerce Launches First Rapid Deployment Platform for Oracle Commerce

Amplifi Commerce, a leading provider of omnichannel commerce consulting, strategy, interactive, technology, digital marketing and managed services, announces the launch of their new rapid deployment platform for Oracle (News - Alert) Commerce, Amplifi BOLT.

BOLT by Amplifi Commerce is the first fully realized Rapid Deployment Platform for Oracle Commerce and significantly reduces the time, cost and complexity to implement and maintain best in class digital eCommerce experiences, helping brands to quickly realize a sustainable, positive return on their investment.

Built using the globally acclaimed and proven Oracle Commerce platform (recently named a leader in digital commerce by a leading research organization), BOLT cuts initial and ongoing Oracle Commerce development time in half, allowing organizations to rapidly build and deploy a fully functional, rich and responsive eCommerce experience, while also streamlining future upgrades, ongoing enhancements and dramatically reducing lifetime cost of ownership.

"We are absolutely thrilled to be launching BOLT today," said Corey Mellick, President and CEO of Amplifi Commerce. "The importance of eCommerce for B2B and B2C organizations continues to expand and accelerate, requiring companies like ours to develop agile solutions that allow brands to create powerful and scalable digital shopping experiences faster and less expensively. Rather than following the status quo of building an accelerator or a starter store for Oracle Commerce, we took a more innovative approach to identify and address the key hurdles that slow down commerce development and drive costs upward, creating BOLT as our solution for addressing these limiters to meet the longer term needs of our clients and the industry."

In June 2014, The Amplifi Lab, a division of Amplifi Commerce dedicated to exploring, innovating and delivering the next generation of commerce experiences, was created. Thi group of commerce thought leaders and explorers acknowledged and addressed the overarching concern of time and cost being a considerable hurdle for most eCommerce implementations. BOLT was imagined and delivered as our solution to these challenges. With BOLT, implementation and on-going development time for enabling and supporting a functional Oracle Commerce site can be reduced by 50 percent on average, while upgrades can be successfully tested and deployed in minutes, not days or weeks.

"The unprecedented time-to-market of BOLT is the result of years of extensive, hands-on experience building commerce experiences for our customers," says Brian Celenza, VP of Innovation at Amplifi Commerce. "Amplifi Commerce has created and fostered an environment that is highly collaborative, engaging, and inquisitive in nature, which gave us the platform to launch such a ground-breaking product offering. What started out as nine months of heavy R&D within the Amplifi Lab has now yielded tremendous innovation for our company which we're all incredibly proud of."

The BOLT Rapid Development Platform by Amplifi Commerce combines pre-built assets informed with proven development best practices into a streamlined package. Our Rapid Development Platform provides a powerful framework and toolset which simplify daily tasks and eliminate numerous friction points in the development process, leading to significant upfront and on-going cost and time savings. Customers gain full visibility into project status with real-time updates and enjoy lightning fast access with push button deployments to all environments-all with a platform truly optimized for SEO and digital performance marketing from the outset. In order to insure optimal eCommerce presence on all devices, BOLT by Amplifi Commerce is equipped with a fully responsive user interface that can be fully customized in hours.

"One particular area where BOLT immediately helps brands is mobile," says Mellick. "Many brands are struggling to adapt to the rapid shift of eCommerce to mobile devices, with mobile being cited by many sources as representing up to 40 percent of retail ecommerce for 2015. Brands need a highly shoppable mobile commerce experience to compete and retain share in today's multi-screen environment. BOLT was designed from the ground up to offer a fully responsive user experience, giving brands a powerful tool for enabling a rich mobile experience rapidly and inexpensively. BOLT is a direct reflection of our commitment to investing in the next generation of commerce tools to help brands of all sizes thrive online and we are very proud and excited to see this vision come to life."

About Amplifi Commerce

Amplifi Commerce is a leading provider of Oracle ATG (News - Alert) Commerce, Oracle Endeca, Magento and Mozu ecommerce solutions, enabling global brands to navigate and thrive in today's digital economy. The company's eCommerce consultancy provides business strategy consulting, digital performance marketing and interactive services, technology implementations and managed services solutions that have made a measurable difference for category-leading retail brands across the globe; including charming charlie, Claire's Stores, Conn's, Fox Head Racing, lululemon athletica, Jenny Craig, Stage Stores, Sur la Table and The Yankee Candle Company. Amplifi Commerce is headquartered in Dallas, Texas. For more information, please visit www.amplificommerce.com.

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