Motorsport.com Launches Latin American Operations Including Spanish-language Website

MIAMI, March 3, 2015 /PRNewswire/ -- Motorsport.com, the premier source for online multimedia motor sports coverage, today announced the launch of its Latin American (LATAM) operations, including a dedicated Spanish-language website featuring up-to-the-minute news, digital images, and video library from more than 100 racing series.

The expansion into Latin America targets the nearly 470 million people speaking Spanish as native language and allows Motorsport.com to expand its audience and is an important first step toward increasing the company's involvement and support of the fastest growing community in the U.S.

"Motor sports is a global passion and we need to communicate effectively with many diverse audiences in the U.S and abroad," said Eric Gilbert, vice-president of operations, Motorsport.com. "We are pleased to be an industry leader by providing Latin Americans the most comprehensive motor sports website in the world. As our customer base continues to grow, we realize that it is critical to be able to disseminate and make available our world-class motor sports news in more native tongue."

News Veteran Mercado To Lead Latin American Operations

Motorsport.com today announced the appointment of Jose L. Mercado as editor of its newly formed Latin America (LATAM) operations, Motorsport.com – Mexico. In his new role, Mercado will oversee the launch of the company's Spanish-specific website covering North, South and Central America.

Mercado, 36, joins Motorsport.com having served as an editorial director and web content manager for such iconic brands as Yahoo, Eurosport, ESPN and one of the most visited sites in Spanish, Eluniversal.com.mx.

"This is a great opportunity to be a part of, to open a Spanish site of Motorsport.com for a great audience that knows and are passionate about the four and two wheels sports is amazing," Mercado said. "To be working with a great team led by Motorsport.com Editor-in-Chief Charles Bradley and F1 Editor Jonathan Noble is very gratifying.

"Motorsport.com offers an incredible international motor sports news platform while will now be shared with the millions of diehard race fans to enjoy in their native tongue."

"The addition of Jose to our editorial team allows Motorsport.com to further grow its international footprint in key demographic areas," said Charles Bradley, Editor-in-Chief, Motorsport.com. "His expertise in-market and diverse background positions our brand as the source for motor sports content in Latin America."

About Motorsport.com

Established in 1994, Motorsport.com is an award winning, cutting-edge technology company featuring a world-class digital distribution, interactive multimedia and the largest motor racing photo database in the world.  Based in the Miami Design District (FL), Motorsport.com is the global leader for online motorsports news content, in-depth, up-to-the-minute coverage on the full spectrum of motor racing which includes over 450,000 news articles.

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SOURCE Motorsport.com

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