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Invoca Introduces First-ever Native AdWords Integration to Connect Calls Like Clicks Across Devices, Channels and JourneysSAN JOSE, Calif., March 3, 2015 /PRNewswire/ -- SMX West -- Invoca, the call intelligence company, today unveiled a new version of Invoca for Search. The company's search marketing suite gives marketers complete insight into the consumer's path to purchase as they search on any device, and move from online to offline, by connecting mobile and desktop clicks with call intelligence. First-Ever Google AdWords Integration: New Intelligent Journey Triggers: "There's no question that search is integral to every marketing strategy, but marketers who can reach customers at all points along their journey will come out ahead," said Eric Holmen, president, Invoca. "Inbound calls are a massive opportunity for marketers to impact their bottom line — callers represent higher intent, because they're further along in their path to purchase and ready to buy. Invoca is making it possible to deliver higher quality leads, increase ROI, and even drive the optimal next step in the customer journey." As mobile devices have become the de facto method for searching online, marketers are spending more on mobile search than ever before. According to eMarketer, marketers spent more than $18 billion in 2014 on mobile search -- the third-largest category of media ad spending behind TV and desktops/laptops. More importantly, tw thirds of consumers who search on mobile make a phone call after searching as part of their purchase process. Inbound calls have a much higher conversion rate and average order value than clicks, yet most marketing automation tools aren't optimized to track calls. As a result, even sophisticated marketers lack the insights to optimize this large revenue-driving channel for their business. With Invoca for Search, marketers can now easily tie calls to their existing search strategy. Invoca for Search goes beyond call attribution, providing deep intelligence about the caller and the conversation and enabling marketers to trigger optimal interactions across any channel. This call intelligence includes data like the caller's location, what was said in conversation and purchases made. With this detail, marketers can develop better marketing messages, manage spend more effectively and automatically deliver the right next interaction in the individual's customer journey. For example, when customers call to make a purchase, marketers can automatically remove them from previous retargeting programs and put them into a different nurturing program to drive loyalty or an upsell. The New Invoca for Search Includes:
For more information on Invoca for Search, please visit http://invoca.com/search. At SMX West, visit Invoca at Booth #418 and see Eric Holmen, President of Invoca, speak at the "Converting The Mobile SEM Visitor" panel on March 5 at 10:45 a.m. About Invoca Google and AdWords are registered trademarks of Google Inc.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/invoca-introduces-first-ever-native-adwords-integration-to-connect-calls-like-clicks-across-devices-channels-and-journeys-300044257.html SOURCE Invoca |