[February 25, 2015] |
|
IDC and App Annie Report Finds Install Base for Mobile Games Reaches 1 Billion for the First Time in 2014
International Data Corporation (IDC)
and App
Annie today released the Portable Gaming Spotlight, 2014 Review,
a report that characterizes several key portable gaming trends and
marketplace statistics for 2014. Among other findings, the report found
global portable game spending increased across all platforms between
4Q13 and 4Q14. Spending was up more than 75 percent on Google (News - Alert) Play, over
30 percent in the iOS App Store, and 5 percent on handheld game consoles
(typified by Nintendo 3DS and Sony PlayStation Vita). These growth rates
include direct spending on digital and physical games but exclude all
ad-related revenue.
The full report is available on IDC (News - Alert).com at http://www.idc.com/getdoc.jsp?containerId=254407.
More information about the Portable Gaming Spotlight, 2014 Review
is also now available at http://blog.appannie.com/app-annie-idc-portable-gaming-report-2014-review/.
Other key findings for 2014 include:
-
The global installed base of smartphones and tablets that are
regularly used for gaming topped one billion in late 2014 for the
first time, while the installed base of handhelds declined marginally
to approximately 175 million devices by the end of the year.
-
iOS continued to generate more direct spending on games than Google
Play in 2014, although Google Play closed the gap significantly
compared to 2013; in 4Q14 Google Play game spend exceeded that of
handheld game spend by a healthy margin (while handheld games
generated more direct revenue than Google Play games in 4Q13).
-
Gaming revenue continued to dominate mobile app stores, representing
nearly three-quarters of total app spend in the iOS App Store in 4Q14
(and representing only about 30 percent of all app downloads) and was
more than 90 percent of app spend on Google Play (and roughly 40
percent of app downloads) in he fourth quarter -both higher spending
shares than in 4Q13.
"2014 saw a convergence of spending shares when viewed on a regional
basis," said Lewis
Ward, Director of Gaming at IDC. "iOS game spending grew relatively
quickly in Asia/Pacific in 2014, for example, and Google Play performed
better in North America last year than in 2013. These shifts brought the
app stores closer together from the standpoint of game spending by major
region - and closer to the established regional distribution of spending
on handheld games for devices like the Nintendo 3DS and Sony PlayStation
Vita. This convergence trend implies that competition among portable
game developers and publishers will remain fierce in 2015."
"Games continued to make their presence felt in 2014 as more than 80
percent of combined iOS and Google Play consumer app spending in 4Q14
came from games," said Bertrand Schmitt, CEO of App Annie. "This is an
increase over the already impressive share that games captured in 4Q13
and exemplifies their ability to increasingly engage and monetize across
a broad spectrum of mobile device owners. With games accounting for over
90 percent of consumer spending on Google Play in the latter half of
2014, along with Android's increasing popularity worldwide, we expect to
see steady revenue growth for mobile gaming this year given the ample
opportunity to leverage this expanding user base."
Ironically, there wasn't great turnover at the apex of portable gaming
last year: four of the top five grossing games on iOS in 2013 remained
in the top 5 in 2014. Of the top 5 grossing games on iOS in 2014, two of
them were from the mobile gaming giant Supercell:
-
Clash of Clans (Supercell)
-
Candy Crush Saga (King)
-
Puzzle & Dragons (GungHo Online)
-
Game of War - Fire Age (Machine Zone)
-
Hay Day (Supercell)
Aside from slight shifts in order, the key difference between this list
and the same top five list for all of 2013 is that Game of War - Fire
Age replaced Electronic Arts' The Simpsons: Tapped Out.
The top grossing game on Google Play in 2014 was Puzzle & Dragons
and in the handheld market it was Pokémon Omega Ruby / Alpha Sapphire
(by Game Freak/Nintendo). Three of the top five grossing titles in 2014
on both Google Play and handheld game console platforms were new top
five grossing titles when compared to the same lists for 2013. Most of
2014's top grossing titles supported fairly robust online multiplayer
features and rather deep leveling up and/or personalization capabilities
and implying that more portable gaming sophistication is on tap for 2015.
About IDC International Data Corporation (IDC) is the
premier global provider of market intelligence, advisory services, and
events for the information technology, telecommunications, and consumer
technology markets. With more than 1,100 analysts worldwide, IDC offers
global, regional, and local expertise on technology and industry
opportunities and trends in over 110 countries. IDC's analysis and
insight helps IT professionals, business executives, and the investment
community to make fact-based technology decisions and to achieve their
key business objectives. Founded in 1964, IDC is a subsidiary of IDG,
the world's leading technology media, research, and events company. To
learn more about IDC, please visit www.idc.com.
Follow IDC on Twitter (News - Alert) at @IDC.
About App Annie App Annie is the #1 decision-making platform
for the mobile app economy. App Annie combines the analytics of one's
own apps with a granular understanding of the competition and market to
provide a unique 360 degree view of one's mobile business. The App Annie
platform is relied upon by over 90 percent of the top 100 publishers and
more than 675,000 apps. Customers of our Intelligence product include
the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon,
Nestle, Samsung (News - Alert), Tencent, Bandai Namco and Universal Studios. The
company has tracked over 79 billion downloads and more than US $24
billion in gross revenues to date, the industry leader by far. App Annie
is a privately held global company of more than 300 employees
headquartered in San Francisco with offices in Amsterdam, Beijing, Hong
Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company
is backed by leading venture investors including e.Ventures, Greycroft
Partners, IDG Capital Partners, Institutional Venture Partners and
Sequoia Capital (News - Alert) with $94 million raised to date. For more information,
please visit: www.appannie.com
or follow App Annie on Twitter: @appannie.
[ Back To TMCnet.com's Homepage ]
|