[February 23, 2015]

LiveRamp's RampUp 2015 Event Gathers Top Innovative Minds to Advance Data-Driven Marketing Practices

Acxiom (News - Alert)® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its newly acquired company, LiveRamp, will host RampUp 2015, an educational industry event that brings together premium industry thought leaders to exchange ideas on the state and evolution of data-driven marketing practices.

RampUp's attendance has grown 30 percent from the previous year, which can be attributed to the expansion of LiveRamp's partner ecosystem, the success of the company's onboarding solutions and the adoption of data-driven marketing strategies in a rapidly-evolving industry that sees connectivity as the key to greater marketing efficiency and more engaging brand experiences.

This year, the conference is slated to gather senior marketing leaders from the world's top brands and technology companies, including Oracle (News - Alert), Facebook, Yahoo, Nielsen, Dish Network, Cablevision and LUMA partners. Attendees will be able to join many of the sessions offered, such as "The Rise of Digital Video and Addressable TV," "What Digital Marketers Can Learn from Political Campaigns" and "Unlocking the Power of Mobile and Location-Based Marketing," among others.

Additionally, Bruce Biegel, senior managing director of consultancy Winterberry Group, LLC, will reveal findings from its study titled: Big Data, Big Dollars: U.S. Marketing Data Expenitures, 2010-2015, which analyzes the growth and changes in spending for the largest marketing data segments, its composition, and key data trends Impacting online display marketing initiatives.

"We are witnessing a moment of unprecedented complexity in our industry," said Scott Howe, CEO and president at Acxiom. "The power of technology and the multiplication of channels require higher, open connectivity that brings all data together. This has been Acxiom's focus for a while and the central topic of this conference hosted by LiveRamp, the new member of the Acxiom family."

The RampUp Summit event will take place on February 26 at the Santa Clara Convention Center and is open to the public. Following is the link to register online. Passes can also be purchased at the door the day of the event. For more information about the event, please visit RampUp 2015.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuse trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

About LiveRamp

LiveRamp connects more than 130 digital marketing applications and media platforms. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company. For more information, please visit www.LiveRamp.com.

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