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Violin Memory Signs EMEA Distribution Agreement With Arrow
[February 23, 2015]

Violin Memory Signs EMEA Distribution Agreement With Arrow


Violin Memory®, Inc., (NYSE:VMEM) a leading provider of award-winning all-flash storage arrays delivering application solutions for the enterprise, and Arrow announced the signing of an EMEA (Europe, the Middle East and Africa) distribution agreement.

Violin will be leveraging Arrow's sales, support and technical resources to continue Violin's expansion into the all-flash array market in EMEA as enterprise flash storage adoption increases. Arrow has technical applications teams and specialists that assist its extensive channel community across the EMEA region to benefit from improved application performance based on enhanced workload handling, application speed and durability functionalities. Arrow recently joined Violin's Global Channel Program to help the channel deliver sales and take advantage of Violin resources, training and marketing benefits.

Arrow is a leading value-added solution distributor helping the channel community to accelerate the adoption of the latest innovative storage solutions. While the flash storage market matures, customers increasingly leverage this emerging technology in mainstream applications such as online transactions. As a part of its end-to-end IT infrastructure solutions portfolio, Arrow focuses on both the leading and visionary storage vendors with the most promising solutions, while acting as a consultant helping the channel considering assets and drawbacks to identify the appropriate way of addressing storage performance improvements.

Jesper Trolle, vice president sales, marketing and services, Arrow ECS EMEA, says:
"It's a crowded market, which means product differentiation and profit potential are key to winning the hearts of the channel. Violin has delivered a solution for our customers - a differentiated solution and a new channel program that promotes profitability and sustained growth. Arrow and Violin customers are getting high-performance flash storage technology combined with Arrow's extensive services and support. We look forward to collaborating with Violin to bring their Flash Storage Platform solutions to the EMEA marketplace."

Michael Bradley, EMEA general manager and Vice-President at Violin Memory added,
"I am excited to be working with Arrow and to give their extensive channel community access to the most differentiated storage solutions in the market from Violin. With the EMEA market gaining traction, the Arrow-Violin relationship will give us additional leverage in identifying new opportunities and bringing benefit to target end-users. In just the first few weeks of our joint distributor relationship, we have seen significant business opportunities and relationships already being forged."



Visit Arrow and Violin at CeBIT (News - Alert) 2015 in March

Join Arrow and Violin at the upcoming CeBIT event being held in Hannover, Germany at the Deutsche Messe Hall, March 16-20, 2015. Hall 2, Stand A44.


About Violin Memory

Business in a Flash. Violin Memory transforms the speed of business with high performance, always available, low cost management of critical business information and applications. Violin's All Flash optimized solutions accelerate breakthrough CAPEX and OPEX (News - Alert) savings for building the next generation data center. Violin's Flash Fabric Architecture™ (FFA) speeds data delivery with chip-to-chassis performance optimization that achieves lower consistent latency and cost per transaction for Cloud, Enterprise and Virtualized mission-critical applications. Violin's All Flash Arrays and Appliances, and enterprise data management software solutions enhance agility and mobility while revolutionizing data center economics. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. For more information, visit www.violin-memory.com. Follow us on Twitter (News - Alert) at twitter.com/violinmemory.

All Violin Memory news releases (financial, acquisitions, manufacturing, products, technology, etc.) are issued exclusively by Business Wire and are immediately thereafter posted on the company's external website, www.violin-memory.com. Violin, Violin Memory, and the Violin Memory logo, are trademarks or registered trademarks of Violin in the U.S. and other countries. A listing of Violin's trademarks can be found at www.violin-memory.com/company/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the words "partner" or "partnership" do not imply a partnership relationship between Violin and any other company.

Violin Memory Forward-looking Statement

This public announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements with respect to the following: Violin's ability to leverage Arrow's sales, support and technical resources to continue to expand into the all-flash array market in EMEA; the number of end users that will use Violin resellers to deploy all-flash arrays in primary storage; the role that Arrow's distribution services may play in Violin's Global Channel Program; the additional leverage, new opportunities and benefits to end-users that may be realized as a result of the Arrow-Violin relationship; additional business opportunities and relationships that may result from the Arrow-Violin relationship, the market opportunity for all-flash arrays in EMEA; the possible results and economic benefits that resellers and customers and others may realize by using Violin Memory's products; and Violin Memory's business plans and strategy. There are a significant number of risks and uncertainties that could affect Violin Memory's business performance and financial results, including those set forth under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in Violin Memory's annual report on Form 10-Q, which was filed with the U.S. Securities and Exchange Commission, and which is available on the Violin Memory's investor relations website at investor.violin-memory.com and on the SEC's (News - Alert) website at www.sec.gov. All forward-looking statements in this public announcement are based on information available to Violin Memory as of the date hereof, and Violin Memory does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.


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