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Mavenlink Cements Technology Advantage, Business Leadership with New Product Capabilities and BrandIRVINE, Calif., Feb. 2, 2015 /PRNewswire/ -- Mavenlink, a leading global provider of enterprise-grade business and project management software, today announced several powerful new product capabilities and unveiled a new brand identity to further strengthen the company's mission to be the most effective solution for managing professional services businesses. Mavenlink's new suite of capabilities builds on its technology leadership for project-based businesses. The release includes a unique tool that enables businesses to replicate successful projects and customize them for new engagements in a matter of minutes. In addition, a powerful customization architecture allows clients to tailor Mavenlink to the unique aspects of their business and seamlessly integrate with other applications. With these and other new features (detailed below), Mavenlink has cemented its technology advantage and leadership for professional services companies. With these new features, Mavenlink solves the market's need for a comprehensive technology to manage projects and profits simultaneously. "Most services businesses today run at zero or negative margins. They struggle to manage their workloads, meet client expectations, and run projects profitably," said Ray Grainger, CEO of Mavenlink. "We help our clients change that. Mavenlink applies best practices from the best-run services businesses. Our technology finally brings together projects, people, and processes so that project managers can also be profit managers." "My research finds that Best-in-Class professional services firms are over twice as likely to utilize solutions that tie together project and financial data," said Nick Castellina, Research Director at Aberdeen Group, an independent business research firm. "A solution such as Mavenlink can provide all of the functionality that a rofessional services firm needs to run effectively in one package." New Brand for Diverse, Growing Customer Base "At the heart of our identity system is a striking new brand mark imbued with meaning, and reflective of our core essence and our competitive uniqueness," said Aaron Pedroza, Mavenlink's Director of Creative. "Our mark, which we've named the bridge, is a symbol of integration, exchange, and connectedness. It is a strong and intelligent infrastructure built upon itself. It is a bridge that links people and processes, customers and clients, integrations and insights." New Features Offer Simplicity, Customization and Replicability
More information on Mavenlink's brand and features is available on Mavenlink's blog. About Mavenlink To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mavenlink-cements-technology-advantage-business-leadership-with-new-product-capabilities-and-brand-300029247.html SOURCE Mavenlink |