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LiveIntent Begins 2015 With Astronomical Growth at Its BackNEW YORK, Feb. 2, 2015 /PRNewswire/ -- LiveIntent, the New York technology platform that provides a smarter way to buy and sell ads within email, today announced that it had formalized and approved its internal 2015 plans to continue growth and dominance in its space. The plan builds on a 2014 that saw unprecedented gains for the 5-year-old data-driven business. Doubling in Size: Performance Milestones:
New products: Significant new hires: LiveIntent also hired its first-ever CFO, Gary Deutsch. Gary is a veteran of the tech scene and was instrumental in managing the finance operations of the New York based tag manager TagMan as it was acquired by Ensighten. Prior to TagMan, Gary was the CFO of M5 Networks. He stewarded its exit as it was acquired by ShoreTel in 2012. Gary is tasked with managing LiveIntent's financial operations and helping to lay the groundwork it needs to be aggressive and responsible while experiencing sustained growth. Expansion: So what does the future hold for LiveIntent? LiveIntent's plans for 2015 are no less ambitious. Said CEO and Founder Matt Keiser, "The first years of LiveIntent were spent carving out our marketplace, developing our product, and creating the best way for brands and advertisers to connect to customers where they are present and paying attention: in email newsletters and alerts. The industry is changing rapidly and concepts like people-based marketing (popularized by Facebook Atlas) only puts LiveIntent in an even stronger position to succeed. Our investment in our LiveAudience product, whose people-based marketing capabilities long preceded the re-introduction of Atlas, puts us at the center of a new conversation about how platforms can be leveraged to reach and target audiences." 2015 initiatives include the expansion of LiveIntent's public APIs, increased support of the public API, and expanding its services to fit the market needs and the market trend of people-based marketing. "Email is actually the most popular activity on mobile and, as the world becomes more mobile and the user's identity becomes more fragmented with a proliferation of devices, we stand at the center of an exciting movement," continued CEO Matt Keiser. "There are a limited number of places that offer people-based marketing, and we're privileged to be among the few who do. 2015 will be another big year for LiveIntent! We can't wait to see what it brings!" About LiveIntent To learn more, visit: http://www.liveintent.com/ Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/liveintent-begins-2015-with-astronomical-growth-at-its-back-300028614.html SOURCE LiveIntent |