[January 29, 2015]

Virgin Pulse and Zipongo Team Up To Make It Easier To Make Healthy Food Choices

Virgin Pulse, the market leader in the rapidly-growing employee health engagement category, today announced a partnership with Zipongo, who will provide healthy eating tools for the company's nutrition program. Powered by Zipongo's proprietary personalization engine, the Virgin Pulse (News - Alert) nutrition program provides Virgin Pulse customers with yet another way to support a critical component of employee well-being: healthy eating. By providing tools that make it easy for Virgin Pulse customers to eat well, Zipongo enables healthier food decisions that drive behavior change and improve well-being.

Virgin Pulse will integrate Zipongo directly into its award-winning well-being platform. This latest offering will help users take the guesswork out of healthy eating by providing personalized food recommendations, recipes, and meal planning tools. With the program, users will be able to:

• Browse, share and "favorite" delicious and healthy recipes tailored to individual food preferences and dietary restrictions;
• Use the integrated meal planning tools to get customized meal plans at the click of a button;
• Save money with discounts on healthy foods at local grocery stores; and,
• Stay on track and get inspired with healthy eating tips from registered dietitians.

"Virgin Pulse and Zipong are both deeply committed to helping people make long-lasting healthy behavior changes, so this is a natural partnership," said Chris Boyce, president and CEO at Virgin Pulse. "Nutrition is a critical component of well-being and an area in which our customers are eager to support their employees. We strive to provide our customers with best-in-class tools to support employee well-being, and we're excited to partner with Zipongo to help make the healthy food choice the easy one for users."

"People eat three times a day. It's an action that everyone regularly engages in, giving employers an opportunity to have a real impact on employee well-being through a focus on nutrition," said Jason Langheier, MD, MPH, CEO and Founder at Zipongo. "Studies have repeatedly shown that positive changes in eating behavior will lead to improvements in overall health and well-being. By providing tools that make it easy to eat well, Zipongo can help guide users to make better food choices on a daily basis. Virgin Pulse works with customers that are actively trying to improve the lives of their employees, and we believe Zipongo will give them another way to accomplish that goal."

The Virgin Pulse nutrition program is available to all current and prospective Virgin Pulse customers. For more information, please visit www.virginpulse.com.

About Virgin Pulse
Virgin Pulse, part of Sir Richard Branson's famed Virgin Group, helps employers create a workforce with the energy, focus, and drive necessary to fully engage at work and in life. With its award-winning, online platform, the company fosters healthy daily habits and sustainable behavior change that help employees thrive at work and across all aspects of life. Unlike narrowly-focused employee health and engagement solutions, Virgin Pulse is a hub of consumer-focused strategies and innovative tools that set the foundation for a company's engagement efforts. More than 250 industry leaders representing more than 2 million employees have selected Virgin Pulse's programs to reinvigorate their workplace. Learn more at www.virginpulse.com.

About Zipongo
Zipongo is a San Francisco-based digital health company that makes it easy to eat well. We work with employers, health plans and other wellness partners looking for an easy way to engage their members in healthy and sustainable eating habits that drive positive results. Zipongo's proprietary MealRx™ personalization engine delivers individualized recommendations tied to convenient, real-time actions that enable healthy eating at home and at work, including healthy recipes, meal planning tools and discounts and incentives to healthy groceries. We provide a HIPAA-secure, easy-to-implement software-as-a-service platform that runs on web, mobile and tablet. Learn more at www.zipongo.com.

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