TMCnet News
What Would Happen If Customers Were Happy? ENGAGE.cx Raises $2.9 Million Series A to Find OutENGAGE.cx closed its first investment round, a $2.9M Series A led by the founding team of David Trice and Eric Bleke, and supported by a hand-selected group of CRM and technology veterans who provide both capital and contacts. "In my 20 years in CRM I've never seen a platform that has the potential to destabilize a market like this one," says Alston Gardner (On Target (News - Alert), Fulcrum Ventures), who participated in the round with a group of investors including Richard Spencer (Intercontinental Exchange (ICE); Rich Sugden (Teton Data Systems); Keith Cowan (Sprint (News - Alert)/Nextel, BellSouth); and Michael McChesney (SecureWare, S1, WebTone). Two years ago, Trice stepped away from Oracle, where he led the roll out of Fusion CRM as Vice President CRM Product Management &Strategy, to start ENGAGE.cx with co-founder Eric Bleke, a successful serial technology entrepreneur. Since then, the startup has attracted the attention of the Fortune 100 in the retail, hospitality and financial space. The platform is available for free at ENGAGE.cx. Instead of waiting months or years for implementation, ENGAGE.cx can be provisioned and providing companies with engagement data and insights in hours instead of months or even years as with other enterprise platforms. Brands can begin to serve their customers in real time right away from any channel--and capture the data across it all. A 2014 Gartner (News - Alert) survey underscores the opportunity for ENGAGE.cx, it says "by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago." "The emotional verticals like retail, hospitality and financial services have no CRM that can serve their needs-that's the market we are going after," says Trice. About ENGAGE.cx ENGAGE.cx is the experience-driven enterprise platform that re-invents customer relationship management (CRM). Especially in retail, hospitality and financial services, customers engage with organizations across a growing universe of disconnected interactions. Until now, that prevented a consistent customer experience and increased customer churn. Today, ENGAGE.cx succeeds in placing the customer experience at the center of interactions for enterprise brands, regardless of modality, media, or global geography. We enable leading companies to create the customer relationship their advocates are asking for. Sign up at www.engage.cx. |
