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Survey: Demand for content-marketing expertise outpaces supply of skilled job-seekersNEW YORK, Jan. 26, 2015 /PRNewswire/ -- A vast majority of American companies see the value -- in fact, the critical need -- of content marketing, but companies face a shortage of skilled professionals to fill the growing number of content-marketing jobs, according to a new survey released today (January 26, 2015). The gap between demand for and supply of professionals with content-marketing expertise was one of several findings in a survey conducted by SkilledUp.com, a website focusing on online educational resources. "Every day, we see how content marketing is a vital aspect of the online future for any business -- the future of business in any realm, for that matter," said Nick Gidwani, president of SkilledUp. "And we saw a need to assess how the people in the field of marketing think they and their colleagues are doing in using this marvelous new tool. Our survey is the result." Content marketing aims to build and grow a customer base through creation and sharing of online content. Examples include blog posts, in-depth articles, social media posts and videos. According to the SkilledUp survey:
"There's a desperate need for content marketers and SkilledUp advises that job seekers who add formal skills to their own raw talent will become highly valued job candidates," Gidwani said. Read more about the survey here, and detailed findings here. About SkilledUp Survey Methodology To arrange an interview with SkilledUp President Nick Gidwani, contact: Contact: Jordyn Lee Logo - http://photos.prnewswire.com/prnh/20150122/170768LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/survey-demand-for-content-marketing-expertise-outpaces-supply-of-skilled-job-seekers-300024562.html SOURCE SkilledUp |