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Research and Markets: Indoor LBS Market in Western Europe 2015-2019 with Apple, Google, HERE, Micello, Motorola Solutions Inc. (Zebra Technology) & Qualcomm DominatingResearch and Markets (http://www.researchandmarkets.com/research/q47z9k/indoor_lbs_market) has announced the addition of the "Indoor LBS Market in Western Europe 2015-2019" report to their offering. The Indoor LBS market in Western Europe to grow at a CAGR of 56.24% over the period 2014-2019 One key trend in this market is the increased use of LBS in financial institutions. Banks in the UK use LBS to engage customers and provide them with a more personalized banking experience. Also, banks are implanting iBeacons in their branches to detect the location of a customer inside a branch. According to the report, increased use of beacons is one of the key drivers of the market. Beacons are extensively used in hospitals, financial institutions, stadiums, retail outlets, supermarkets, and hypermarkets. They are use to increase the in-store experience of customers by enhancing customer participation inside retail stores. Further, the report states that technology-related complexities pose a serious challenge to this market and will severely affect the usage pattern of LBS. The retail enterprises in Western Europe are facing many technology-related complexities. Increased use of BLE beacon technology has created several problems for retail enterprises and end-users. The IDs of beacons can be hacked by any individual or entity with malicious intent. The Indoor LBS market in Western Europe can be segmented on the basis of application as:
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For more information visit http://www.researchandmarkets.com/research/q47z9k/indoor_lbs_market |
