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Fitbit Announces Global Availability of Highly Anticipated Fitbit Charge HR and Fitbit SurgeCES (News - Alert) - Fitbit, Inc., the market leader in the fast-growing Connected Health and Fitness category, today announced the availability of Fitbit Charge HR™ and Fitbit Surge™, which will begin shipping today across North America with global availability following shortly after. The company also announced it will extend popular features like on-device exercise summaries - already available on Fitbit Surge - to Fitbit Charge HR, as well as new features coming soon, like multi-device support across its entire product line. Fitbit is always working to enhance its full line of award-winning trackers to deliver even more advanced, game-changing features designed to make tracking more intuitive and efficient. "Focused on our mission to empower and inspire people to lead healthier, more active lives, we have always understood that activity tracking is only part of the journey to attaining better health. It is critical that the information users get from tracking is easy to understand and useful, and the experience is fun and engaging - so they stay motivated," said James Park, CEO and Co-Founder of Fitbit. "With Fitbit Charge HR and Fitbit Surge, features like heart rate tracking are made simpler by being continuous and automatic so the technology works no matter what you're doing and the experience is seamless yet powerful, giving users valuable all day health insights." Make Every Beat Count with Fitbit Charge HR Fitbit Charge HR packs advanced technology and finely tuned algorithms into a stylish, comfortable design:
Train Smarter with Fitbit Surge Fitbit's Fitness Super Watch - Fitbit Surge - includes all the powerful features of Fitbit Charge HR, plus:
Committed to Highest Quality Product Standards Fitbit is committed to creating the highest quality products and helping customers learn the best way to wear their trackers. Fitbit consults with scientific experts and conducts extensive product tests with independent labs to ensure they meet stringent standards. Fitbit encourages anyone wearing an activity tracking wristband, regardless of the brand, to follow four key elements for maximum enjoyment: keep it clean, keep it dry, keep it loose and give your wrist a break. We recommend wearing the band loosely enough that it can move back and forth on your wrist. We have developed guidelines for our products with our Scientific Advisory Board dermatologists to educate the public on how they should wear and care for their device and keep their skin happy. These guidelines are available at www.fitbit.com/productcare. Pricing & Availability Fitbit Charge HR and Fitbit Surge are available now on Fitbit.com and online at leading retailers nationwide. Both will be widely available in major North American retailers, including Best Buy (News - Alert), Brookstone, Dick's Sporting Goods, Kohl's, REI, The Sports Authority and Target, by the end of January. Major global retailers will be announced later this month.
*These colors are coming soon. Fitbit Charge, Fitbit Charge HR and Fitbit Surge will be available in small, large and extra large sizes (extra large only available through Fitbit.com). Fitbit at International CES 2015® Stop by the Fitbit CES booth to see the new Fitbit Charge HR and Fitbit Surge wristbands, and explore the entire Fitbit line of health and fitness products - Tech West: Sands Expo at The Venetian, Level 2, #74318. About Fitbit Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. As the leader in the fast-growing Connected Health & Fitness category, Fitbit's diverse line of award-winning products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 25,000 North American retail stores, 37,000 stores around the globe, and sold in 48 countries. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures (News - Alert), Sapphire Ventures, Softbank Capital, SoftTech VC and True Ventures. Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun and Aria are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners. Connect with us on Facebook or Twitter and share your Fitbit experience.
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