TMCnet News
GTxcel Announces Release of Turnstyle Custom Editions; Reducing Digital Publishing Time by Over 70%GTxcel is pleased to introduce the newest product to the Unified Publishing Platform; Turnstyle - Custom Editions. Turnstyle- Custom Editions is a by-product of our widely successful Turnstyle product family. GTxcel went to great lengths to learn from its customers after the release of Turnstyle - Autoflow. Customers were overwhelmingly happy with the product, yet required slightly more design control that helped them meet a positive ROI that they had not yet seen with Adobe (News - Alert) DPS. Turnstyle - Custom Editions meets that demand; having the right level of design control without hundreds of hours of layout time that Publishers can simply no longer afford to do. With that extra time, Publishers can instead focus on driving more audience and monetization, utilizing the rest of the tools in the GTxcel Unified Publishing Platform. Turnstyle has been in the market for over a year, with hundreds of customers using it. Customers using Turnstyle have seen up to a 40% increase in reader engagement. "It's efficient, allowing Publishers to produce their Turnstyle editions in a fraction of the time it would take using products like DPS that mimic a print workflow for digital content. Many customers have taken their production time from over a hundred hours for one device and orientation down to eight hours for all devices and screen sizes," says VP of Product and Engineering, Bryan Dunn. Our goal when creating Turnstyle Custom Editions was simple; create a great reading experience on every screen, create an efficient workflow for publishers that does not curently exist in the market and create a platform for next generation interactive advertising and monetization. Dunn also says "another one of the goals of our platform is to provide a highly engaging reading experience everywhere, not just in app stores. For that reason, we're launching Custom Editions on the mobile web as well as apps with Desktop support coming in 2015. Users get the same rich reading experience wherever they choose to read." Current Turnstyle - Custom Editions customers like Golf World Magazine need to turn their Digital Publications around in less than eight hours. Golf tournaments end late in the day Sunday. It is critical that the publication is in the reader's inbox before they get in the office on Monday morning. That type of turnaround is impossible with Adobe DPS without extensive staffing which takes more than 140 hours of production time for one operating system, one device, one screen size and one screen orientation; much less all screen sizes, operating systems, devices and orientations. This important factor alone is the reason Golf World chose GTxcel and Turnstyle - Custom Editions, not to mention the great reader experience and next-generation monetization opportunities. Turnstyle Custom Editions is now available to all GTxcel customers. We will be allowing Publishers to design and create templates specific to their brand while maintaining an efficient publishing workflow through four easy steps. Please reach out to our Publishing Experts at GTxcel to participate in this new product launch of Turnstyle - Custom Editions. About GTxcel GTxcel (http://www.gtxcel.com) is a leader of high quality digital, mobile and content management solutions. Our service takes content and creates a digital and dynamic interactive experience for readers that can be viewed on any desktop/laptop, tablet or web-enabled smartphone. The GTxcel technology centers around a Unified Publishing Platform (UPP) where content is created once and published on multiple platforms. GTxcel also offers consultative services that include monetization strategies and marketing services. A privately held company, GTxcel is headquartered in Berkeley, California with corporate offices in the Boston area. In 2012, GTxcel was named by eContent Magazine as a "Top 100 Company that Matters Most in the Digital Content Industry." In 2013, GTxcel became a Xerox® Business Innovation Partner. Learn more at www.gtxcel.com
|
