[December 03, 2014] |
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Cyber Monday Puts MapR Solutions at the Core of Adtech and Data-Driven Holiday Shopping
MapR
Technologies, Inc., provider of the top-ranked distribution for
Apache™ Hadoop®, has quickly established itself as the go-to big data
provider for some of the world's biggest and most innovative advertising
and digital media companies, which experience their busiest times with
the onset of the holiday shopping season. MapR is continuing to rapidly
expand its impressive customer base in the competitive adtech and
digital media markets as companies increasingly search for new,
cost-effective and scalable ways of storing and processing massive sets
of data in real-time to better serve their customers. In the past year,
MapR has seen its customers in the advertising media segment triple
their spending.
"The demand for our enterprise-grade Hadoop technology extends across
industries, and advertising technology is no exception-with the volume
and speed of data analytics emerging as a key competitive advantage,"
said Jack Norris, chief marketing officer, MapR Technologies. "With the
arrival of the holiday shopping season, our many advertising and digital
media customers are rapidly scaling their mission-critical operations."
Data and analytics are reinventing the way digital media and mobile
advertising companies provide targeted and relevant advertising to
shoppers and digital media consumers. MapR is proving that it's the
platform of choice for companies in an industry that demands high
availability and real-time results. In fact, companies such as DataSong,
Dentsu
razorfish, Kenshoo,
Millennial
Media, Rubicon
Project and Urban
Airship rely on MapR to process trillions of web and mobile records,
analyze petabytes of clickstream data, deliver relevant mobile content,
and offer billions of ad auctions in real-time. In addition, MapR is
used by companies throughout the consumer buying process to analyze more
data and to drive record-breaking numbers of online orders.
Here are a few examples of how MapR is used to power holiday shopping:
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comScore, the global leader in digital media analytics, accurately
predicted that sales would eclipse $2 billion on Cyber Monday (News - Alert).
comScore processes over 1.5 trillion internet and mobile records
monthly. This information is used by comScore retail customers to
uncover real-time consumer trends and shopping insights that can be
used to optimize campaigns and drive growth.
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DataSong, a marketing analytics agency, provides marketing
effectiveness solutions to leading omni-channel retailers, including
Williams-Sonoma and Neiman Marcus. Retailers use DataSong's
comprehensive tools to measure, plan, and execute marketing more
effectively, thereby growing revenue and improving marketing ROI.
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Millennial Media (News - Alert), a mobile advertising platform company, optimizes ad
placements for clients and evaluates the effectiveness of ongoing
mobile ad campaigns by analyzing site performance and customer
behavior.
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Rubicon Project offers real-time advertising trading technology that
automates the selling and buying of online advertisements. Rubicon
Project performs 125 billion real-time auctions globally each day, and
its automated advertising platform has surpassed Google (News - Alert) in U.S.
audience reach.
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Urban Airship is the most globally deployed mobile push messaging
service with complete customer- and location-targeting capabilities
that enables brands to strengthen relationships with their
always-connected customers. More than 200 billion push notifications
have been sent, 100 billion of which were sent in the past 12 months.
About MapR Technologies MapR
delivers on the promise of Hadoop with a proven, enterprise-grade
platform that supports a broad set of mission-critical and real-time
production uses. MapR brings unprecedented dependability, ease-of-use
and world-record speed to Hadoop, NoSQL, database and streaming
applications in one unified distribution for Hadoop. MapR is used by
more than 500 customers across financial services, government,
healthcare, manufacturing, media, retail and telecommunications as well
as by leading Global 2000 and Web 2.0 companies. Amazon, Cisco (News - Alert), Google
and HP are part of the broad MapR partner ecosystem. Investors include
Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA,
Qualcomm (News - Alert) Ventures and Redpoint Ventures. MapR is based in San Jose, CA.
Connect with MapR on Connect with MapR on Twitter, LinkedIn,
and Facebook.
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