[December 01, 2014] |
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Research and Markets: Professional Services in the Web Events Market
Research and Markets (http://www.researchandmarkets.com/research/rxnhf7/professional)
has announced the addition of the "Professional
Services in the Web Events Market " report to their offering.
The web event services market is growing at a fast pace. There has been
a strong move in the web casting segment to self-service events. Leading
vendors are reporting that more than 20 to 25 percent of all events are
now self-service; up from none two years prior. Self-service is leading
to greater usage and the frequency of web events thereby increasing the
absolute revenue opportunity for attached services.
Key Findings:
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Professional services for web events include support and all
wraparound services related to planning, customization, management,
delivery, and analytics (pre-, in-, and post-event).
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With the big push to self-service, the attach rate for professional
services is going down as a percent of total events. However,
self-srvice is leading to greater usage and frequency of web events
thereby increasing the absolute revenue opportunity for attached
services.
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The market is undergoing significant pricing shifts with the emergence
of all-you-can-use licenses for fixed priced webinars as well as
subscription-based licenses for webcasts.
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While the web events market holds strong growth potential, factors
such as lack of awareness about solution sets, confusing pricing
models, and considerable market fragmentation are holding the market
back.
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The shift to persistent virtual environments that fully leverage an
organization's rich content, created from live webcasts and
interactions, is expected to trigger the growth for attached services
in the virtual events market.
Key Topics Covered:
1. Executive Summary
2. Market Overview
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Market Definitions
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Research Scope and Methodology
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Meetings vs. Web Events - Understanding the Differences
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Major Findings
3. Key Market Metrics
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Web Events Professional Services - Revenue Forecast
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Revenue Contribution of Professional Services in the Total Web Events
Market
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Revenue Contribution of Professional Services in the Webcasting Market
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Revenue Contribution of Professional Services in the Webinar Market
4. Market Trends
5. Pricing Analysis
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Managed Audio Webcast Pricing
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Managed Video Webcast Pricing
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Self-service Webcast Pricing
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Webcast Assist Services Pricing
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Virtual Events Pricing
6. Competitive Overview and Competitor Profiles
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Cisco
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InterCall (News - Alert)
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INXPO
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George P. Johnson
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ON24
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Qumu
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TalkPoint (A PGi company)
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6Connex
Recommendations
For more information visit http://www.researchandmarkets.com/research/rxnhf7/professional
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