[November 18, 2014]

Zimbra Social 8.5 Provides New Capabilities for Brand Engagement that Empower Business Users

Zimbra (News - Alert), a global leader in unified collaboration software, today introduced the latest version of its social software for online communities and social networks, Zimbra Social^TM 8.5. Zimbra Social (formerly Telligent) provides the most modern user experience with mobile-first, responsive design for online communities that engage customers anytime, anywhere, on any device. The latest release includes enhancements that make it easy for community managers to uniquely tailor the social experience.

Zimbra Social 8.5 includes a new business rules engine that empowers community managers to customize community experiences that drive engagement. The easy-to-use business rules engine eliminates the need for costly development, enabling community managers to design their own rules for engagement using any combination of badges, points, reputation and more. Using the new business rules engine, the latest release also provides pre-built templates for achievements that reward community participation.

"The best brands in the world demand a unique social experience," said Olivier Thierry, chief marketing officer at Zimbra. "Rather than tell you how your online community should look, feel and act, Zimbra puts you in complete control of brand engagement," continued Thierry. "The latest release of Zimbra Social takes this even further by giving community managers a simple way to custom tailor the community experience."

Zimbra Social powers thousands of online communities and social networks, each uniquely designed to enhance customer suppot, drive brand loyalty and increase employee productivity. To learn more about how Zimbra Social customers are achieving success, visit Zimbra.com to see why Rackspace (News - Alert) received the 2014 Constellation SuperNova Award for Next Generation Customer Experience.

The free, standard and professional editions of Zimbra Social 8.5 are available now on Zimbra.com.

About Zimbra

Zimbra connects people and information with unified collaboration software that includes email, calendaring, file sharing, activity streams, social networks and more. With technology designed for social, mobile and the cloud, Zimbra gives individuals the flexibility to work from virtually anywhere, through nearly every computer, tablet and mobile device.

Zimbra's software is trusted globally by service providers, governments and companies, with over 200,000 accessing Zimbra in the cloud managed by our worldwide network of service providers. With customers including NTT Communications, Comcast (News - Alert), Dell, Rackspace, Red Hat, Mozilla, H&R Block and Vodafone, a vibrant open source community and worldwide partner network, Zimbra is the third-largest collaboration provider in the world. Zimbra is privately held with corporate headquarters in Frisco, Texas and offices in San Mateo, California; London; Tokyo; Singapore and Pune, India. For more information, visit Zimbra.com or connect with us on Twitter, Facebook and LinkedIn.

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