[November 17, 2014] |
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G5 Launches Game-Changing Multifamily Marketing Software
BEND, Ore. & ORLANDO, Fla. --(Business Wire)--
G5:
Company News
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G5,
the leading provider of Digital Experience Management® (DXM®) for the
Multifamily industry, today announced the release of its
next-generation DXM software platform.
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The G5
DXM® Marketing Cloud includes eight Product & Service Solutions
that enable properties to drive the customer experience across key
digital touchpoints to increase leads, revenue and net operating
income.
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This announcement coincides with the opening day of the 2014
NMHC OpTech Conference & Exposition in Orlando.
Platform Benefits
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Lessens dependency on third-party ILSs
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Lowers overall cost-per-lease
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Increases rents and revenue without adversely affecting occupancy
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Strengthens brand presence across key digital channels
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Builds better brand advocates among residents
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Empowers properties to be in control of digital marketing efforts
Product & Service Solutions
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Sites: Responsive Design with Anytime Redesign™, CMS Widgets, Search
Optimized, and Optimized for Mobile
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Search: Content Strategy, On- & Off-Page SEO, Landing Pages, SEM, and
G5 Digital Strategists
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Social: Social Strategy, Social Setup, Reputation Management, Review
Invitation Tool, and Social SEO
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Property Data: Performance Analytics, Business Intelligence, DXM
Scoreboard, Benchmark Reporting, and ROI
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Customer Data: Customer Experience Profile, Lead Tracking, Lead &
Lease Attributions, Cost-per-Lease, and Behavior-driven Marketing
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Services: Creative Services, Professional Services, Integrations, G5
Client Performance Manager, and SEO/Social Strategy & Services
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Training: G5 Product Knowledge Base (News - Alert), Product Training, On-demand
Webinars, Onsite Visits, and Client Summit
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Support: Specialized Support Team, 24/7 Knowledge Base Access, Secure
Submission & Status Tracking, Critical Issue Prioritization, and 24/7
Emergency Support
Market Perspective
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With the commoditization and continuous disruption of technology, the
Age of Information has given way to the Age of the Customer, an era
where "only customer-obsessed companies will survive." (Forrester
Research)
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By the end of 2014, the number of mobile-connected devices will exceed
the number of people on earth. (Cisco (News - Alert), 2014)
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Search has become more social, and online conversations (including
reviews) play a pivotal role in the consumer's digital decision-making
process. 78% of Internet users consider online reviews influential
when making buying decisions. (Ipsos, 2012)
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A brand's website is the most influential digital touchpoint.
(McKinsey, 2013)
Commentary
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"The disruptive innovations driven by customer access to digital
devices - Web, smartphones, apps and more - are making customers more
informed and more powerful than ever," said Dan
Hobin, G5 Co-Founder and CEO. "It's imperative for companies to
reassess how customer experience is designed and delivered. And
prioritizing the role of digital experience is central to this effort."
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"The G5 DXM Marketing Cloud gives our clients the power to own the
customer experience - from awareness to advocacy," said Chris
Eckert, G5 Chief Technology Officer. "Digital has reinvented
marketing. And we're helping our clients meet the needs of today's
digital consumer by changing the way marketing is done in the
Multifamily industry."
About G5
G5 is the leading provider of Digital Experience Management® (DXM®)
software and services in the Multifamily industry. The G5 DXM® Marketing
Cloud enables owners and operators to drive the customer experience
across key digital touchpoints - from awareness to advocacy - to
increase leads, revenue and net operating income.
Founded in 2005, G5 was recently named one of the fastest growing
private US companies by Inc. magazine (4th year), one
of North America's fastest growing technology companies by Deloitte (News - Alert) (5th
consecutive year), and one of Oregon's fastest growing private companies
by Portland Business Journal (4th year). The Bend,
Oregon-based company is backed by private equity investor Volition
Capital. For more information, please visit GetG5.com or follow our blog
at GetG5.com/blog.
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