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BETTY WHO, MARY LAMBERT and RIXTON Selected for Inaugural Class of "American Express UNSTAGED: Artists in Residence"NEW YORK --(Business Wire)-- Today, American Express (News - Alert) announced the launch of its newest music program, American Express UNSTAGED: Artists in Residence. Building off the success of American Express UNSTAGED, #AmexAIR will tell the stories of three artists and invite fans to discover, connect with and support them on their creative journey. Artists selected for the program will also receive tools and resources to help them introduce their music to new fans around the world from some of American Express' partners from within the music industry. The artists participating in this first installment of American Express UNSTAGED: Artists in Residence are: BETTY WHO debuted at #2 on the iTunes Pop Chart with her first album 'Take Me When You Go.' TIME named her One To Watch in 2014 and Billboard hailed her "shimmering tracks...and arresting pop textures." Her first single and fan favorite "Somebody Loves You" has garnered more than seven million streams and climbing. MARY LAMBERT is a Seattle-based singer-songwriter and spoken word artist, who co-wrote and sang on the Grammy nominated song "Same Love." Lambert's debut album, "Heart On My Sleeve" was released by Capitol Records on October 14, 2014 and features the smash single "Secrets." She is currently on a national tour in support of the record. RIXTON is a British band whose debut "Me And My Broken Heart" EP featuring their multi-platinum hit single of the same title, climbed to No. 1 on the U.K. Singles Chart with the official video racking up over 32 million views across Vevo. The band has been featured as an MTV 2014 "Artist To Watch" and a Vevo LIFT artist, and "Me And My Broken Heart" was chosen as an iTunes Single of the Week. Hailing from Manchester, Rixton are Jake Roche, (vocals/rhythm guitar), Danny Wilkin (bass/keys), Charley Bagnall (lead guitar), and Lewi Morgan (drums). Rixton recently released their follow up single "Wait on Me" and will release their debut album "Let The Road" on January 6th prior to setting out on a US tour in February. "At American Express, we've always prided ourselves on working with and helping music artists reach fans and our Card Members in creative, meaningful and memorable ways," said Deborah Curtis, vice president of entertainment and sports marketing at American Express. "We are thrilled to welcome these three incredibly talented and creative artists to the next evolution of our UNSTAGED platform. We want to help these artists reach more fans, cultivate their craft and grow their business, and at the same time bring incredible, digital music experiences to fans around the world." Launched in the summer of 2010 in partnership with Vevo and YouTube (News - Alert), American Express UNSTAGED uses digital and social media innovation to connect fans to some of the most breakthrough artists in music in unexpected ways. American Express UNSTAGED: Artists in Residence will build off that legacy by connecting artists and fans through exclusive digital content and engagement opportunities. Beginning today, fans can join #AmexAIR to discover, support and propel these three artists through:
American Express also welcomed all three artists to the inaugural American Express UNSTAGED: Artists in Residence Summit. Leveraging American Express' deep relationships in the music and digital industries, these artists had access to insights and best practices to help introduce their music to legions of new fans and engage the loyalists already in their social sphere. About American Express American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, corporate card and business travel.
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