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University of New Mexico to Join Credit Karma Campus Challenge [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) The University of New Mexico (UNM) is one of 20 schools throughout the country participating in the Credit Karma Campus Challenge. According to a release from UNM, the competition, sponsored by Credit Karma and hosted by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at educating the target market on the value of understanding and managing credit through Credit Karma and its resources, and driving the target market to become members. Undergraduate marketing students in the promotion management course at the Anderson School of Management have formed a student- run agency to develop and execute the campaign, using a $1,500 budget provided by Credit Karma. Participating campuses are competing for an all-expenses-paid trip to San Francisco at the end of the semester to present their research, plan and results to Credit Karma. "Employers are increasingly interested in hiring graduates with real-world experience," said Associate Professor of Marketing Catherine Roster. "Participation in education-industry programs such as this one bridges the gap between the academic and professional environments for our students and will give them an edge in today's highly competitive job market." The student campaign is focused on increasing awareness and consideration for Credit Karma among the target market, while differentiating Credit Karma from its competitors and industry incumbents by highlighting the pro-consumer benefits that the company offers. Credit Karma provides consumers with the free resources and information they need to take control of their financial health. More information and complete details: www.creditkarma.com/UNM www.mgt.unm.edu/centers www.CreditKarma.com www.edventurepartners.com www.mgt.unm.edu/centers ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |