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ad:tech New York 2014 Takes Innovation to a Higher Level with the NEXT Feature Area
[October 30, 2014]

ad:tech New York 2014 Takes Innovation to a Higher Level with the NEXT Feature Area


DALLAS --(Business Wire)--

ad:tech New York 2014, the longest running digital marketing event in the industry, has announced the digital marketing and technology solution providers that will exhibit within the NEXT Feature Area at this year's event. New up-and-coming tech startups along with established brands featuring the latest interactive products will provide revolutionary solutions ranging from 4D technology and augmented reality to interactive video platforms and more.

With more than 13,000 square feet of innovation in one area, attendees will have the opportunity to find inspiration for their next digital marketing projects. As an added bonus, 14 of the emerging technology startups surrounding the interactive displays will be competing live on the NEXT stage in the Startup Spotlight Series.

"The NEXT Feature Area provides attendees with an opportunity to see the latest in futuristic technology and what's on the horizon for digital marketing," said Kimberly Dunn, marketing director for ad:tech. "Developers of these cutting-edge digital products will engage and interact with attendees, helping to inspire new approaches and ideas for their future digital advertising and marketing campaigns."

Some of the interactive display companies to exhibit in the NEXT Feature Area include:

  • DAQRI, a global technology leader that is fundamentally transforming the way people deliver and interact with information through a powerful new medium, 4D
  • Looking Glass, a patented technology layer that uses augmented reality to enable personalized native ads so that any website or mobile app becomes visually personalized with virtual product simulations
  • Skipstone, an interactive video platform that enables efficient and collaborative investigation of goods andservices by empowering consumers to ask, engage, and understand like never before
  • MultiTaction, the world's leading manufacturer of multi-user fully integrated interactive display systems that are a combination of MultiTaction proprietary high-tech hardware and software
  • Aerva, a technology company founded by MIT (News - Alert) alumni that enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise)
  • Gimbal, Inc., a location-aware mobile engagement platform that connects brands, venues, events and retailers with customers by providing leading-edge mobile technologies and solutions



The two-day event will take place from Nov. 5-6, 2014 in New York City and will feature keynotes with brand leadership from Unilever, Walmart.com, Pinterest and more. The event includes more than 225 technology solution providers representing 21 different countries, more than 30 topical sessions to choose from in the revamped conference program, and thousands of digital marketing peers in attendance with numerous opportunities for networking.

More Information:


About ad:tech:

ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.


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