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India : AIRTEL joins hands with SAMSUNG [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) The Direct-To-Home (DTH) service from Bharti Airtel, Airtel digital TV, has established partnership with Samsung to launch India's very first Integrated Digital TV (iDTV). Under this partnership, design of Samsung's range of SmartDirect TVs will feature an in-built Airtel digital TV Smart Card allowing DTH signal reception without any need for customers to install an external set-top-box(STB). Through minimal signal loss and maximum audio and video clarity, the Integrated Digital TV (iDTV) capability will offer a smart TV viewing experience for customers and will also ensure maximum power savings. The iDTV is a smart solution developed following extensive research and development, that enables a hassle free TV setup that has fewer wires and also assist in reduction in signal loss (between the set-top-box and TV). iDTV provides a single remote solution powered by an intuitive user guide. Shashi Arora, chief executive officer said, The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today. Ranjivjit Singh, chief marketing officer, Samsung Electronics said, This is India's first SmartDirect TV with an in-built iDTV technology. The clutter free, convenient and ultimate viewing experience offered by iDTV showcases Samsung's commitment to provide consumer-centric products. Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |