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Research and Markets Adds Report: Global Social Media Analytics Market By Components, Data Sources, Users - Market Forecasts and Analysis (2014-2019) [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Research and Markets has announced the addition of the "Global Social Media Analytics Market By Components, Data Sources, Users - Market Forecasts and Analysis (2014-2019)" report to its offerings. In a release, Research and Markets noted that report highlights include: The total Social Media Analytics market to grow from $620.3 million in 2014 to $2.73 billion in 2019, at a CAGR of 34.5 percent during the forecast period Organizations can gain competitive advantage by employing social media analytics tools to discover, sort, sift through and analyze the large amounts of data present in social media platforms, in order to obtain capabilities for recognizing patterns in customer sentiment and measure their marketing and branding efficiencies. The social media analytics market is fast gaining traction which is evident from the recent acquisition of EdgeRankChecker by Socialbakers, Dachis Group by Sprinklr, uberVU by Hootsuite, Integrasco by Confirmit, Kana by Verint to name a few. Key players such as IBM, SAP, SAS, HP Autonomy, and Simply Measured offer social media analytics products and solutions for enterprises and Small and Medium Businesses (SMBs). Players such as Attensity who, with Collaborate.org, have entered into a strategic partnership to develop customer intelligence on social media platform. This report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in the social media analytics market. The report also examines growth potential, market sizes, and revenue forecasts across different regions as well as industry verticals. Report information: http://www.researchandmarkets.com/research/qvcs9l/global_social ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |