[October 20, 2014] |
|
G5 Launches Game-Changing Platform for Senior Living Marketers
BEND, Ore. & NASHVILLE, Tenn. --(Business Wire)--
G5:
Company News
-
G5,
the leading provider of Digital Experience Management® (DXM®) for the
Senior Living industry, today announced the release of its
next-generation DXM software platform.
-
The G5
DXM® Marketing Cloud includes eight Product & Service Solutions
that enable communities to drive the customer experience across key
digital touchpoints to increase leads, occupancy and net operating
income.
-
This announcement coincides with the opening day of the 2014
LeadingAge Annual Meeting and Expo at Music City Center in Nashville.
Platform Benefits
-
Lessens dependency on directories
-
Lowers overall cost-per-move-in
-
Strengthens brand presence across key digital channels
-
Builds better brand advocates among residents and their adult children
Product & Service Solutions
-
Sites: Responsive Design with Anytime Redesign™, CMS Widgets, Search
Optimized, and Optimized for Mobile
-
Search: Content Strategy, On- & Off-Page SEO, Landing Pages, SEM, and
G5 Digital Strategists
-
Social: Social Strategy, Social Setup, Reputation Management, Review
Invitation Tool, and Social SEO
-
Property Data: Performance Analytics, Business Intelligence, DXM
Scoreboard, Benchmark Reporting, and ROI
-
Custmer Data: Customer Experience Profile, Lead Tracking, Lead &
Move-In Attributions, Cost-per-Move-In, and Behavior-driven Marketing
-
Services: Creative Services, Professional Services, Integrations, G5
Client Performance Manager, and SEO/Social Strategy & Services
-
Training: G5 Product Knowledge Base (News - Alert), Product Training, On-demand
Webinars, Onsite Visits, and Client Summit
-
Support: Specialized Support Team, 24/7 Knowledge Base Access, Secure
Submission & Status Tracking, Critical Issue Prioritization, and 24/7
Emergency Support
Market Perspective
-
With the commoditization and continuous disruption of technology, the
Age of Information has given way to the Age of the Customer, an era
where "only customer-obsessed companies will survive." (Forrester (News - Alert)
Research)
-
By the end of 2014, the number of mobile-connected devices will exceed
the number of people on earth. (Cisco, 2014)
-
Search has become more social, and online conversations (including
reviews) play a pivotal role in the consumer's digital decision-making
process. 78% of Internet users consider online reviews influential
when making buying decisions. (Ipsos, 2012)
-
A brand's website is the most influential digital touchpoint.
(McKinsey, 2013)
Commentary
-
"The world has changed. Your customer is in control," said Dan
Hobin, G5 Co-Founder and CEO. "The disruptive innovations driven
by customer access to digital devices - Web, smartphones, apps and
more - are making customers more informed and more powerful than ever.
It's imperative for companies to reassess how customer experience is
designed and delivered. And prioritizing the role of digital
experience is central to this effort."
-
"The G5 DXM Marketing Cloud gives our clients the power to own the
customer experience - from awareness to advocacy," said Chris
Eckert, G5 Chief Technology Officer. "Digital has reinvented
marketing. And we're helping our clients meet the needs of today's
digital consumer by changing the way marketing is done in the Senior
Living industry."
About G5
G5 is the leading provider of Digital Experience Management® (DXM®)
software and services in the Senior Living industry. The G5 DXM®
Marketing Cloud enables owners and operators to drive the customer
experience across key digital touchpoints - from awareness to advocacy -
to increase leads, occupancy and net operating income.
Founded in 2005, G5 was recently named one of the fastest growing
private US companies by Inc. magazine (4th year), one
of North America's fastest growing technology companies by Deloitte (News - Alert) (4th
consecutive year), and one of Oregon's fastest growing private companies
by Portland Business Journal (4th year). The Bend,
Oregon-based company is backed by private equity investor Volition
Capital. For more information, please visit GetG5.com
or follow our blog at GetG5.com/blog.
[ Back To TMCnet.com's Homepage ]
|