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United States : Rovi Names Bob Ivins Senior Vice President, Business Development [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) Rovi Corporation today announced that Bob Ivins has joined the company as senior vice president, business development. Mr. Ivins will be responsible for spearheading business development globally and managing strategic business opportunities for Rovi s data and analytics assets. Mr. Ivins will be based at Rovi s office in Radnor, Pennsylvania, reporting to Rovi Executive Vice President and COO John Burke. "As a widely recognized expert in data analytics, Bob is uniquely qualified to drive our initiatives to help grow our customers businesses with insights and analytics based on Rovi data, said Mr. Burke. Bob s expertise in developing strategic partnerships around data analytics opportunities will serve to advance Rovi s objective of being best-in-class and delivering more value to our customers globally. Mr. Ivins brings a diverse background in both the cable and Internet industries to Rovi. With more than 25 years of experience as an entrepreneur and innovator, Mr. Ivins specializes in analyzing behavioral data to generate insights, inform key business decisions and optimize performance. Just prior to joining Rovi, Mr. Ivins was chief data officer at Mindshare, one of the leading global media agency networks where he was instrumental in developing adaptive marketing solutions for agency clients. Mr. Ivins previously held senior positions at Comcast, comScore, Yahoo! and Nielsen. The pace of innovation in the media and entertainment industry has never been faster, with the consumer at the focal point of this changing environment, said Mr. Ivins. Understanding what, when, where and how consumers find content to watch or listen to will be critically important to the entire ecosystem. Rovi s data and navigation technologies will be an important part of the solution for the industry. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |