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United States : Oracle Marketing Cloud Simplifies the Delivery of Personal and Contextual Customer Experiences [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) Marketers face an increasingly complex balancing act as they try to deliver on the full promise of customer centricity. In fact, according to Accenture, 77 percent of marketers say it is essential or very important to deliver an effective customer experience for their company, but only 62 percent think they re doing a good job. One reason for this is that marketers often don t have the time or resources to devote to enhancing the customer experience as they struggle with complex, siloed, and ineffective marketing systems and data. To simplify the marketer s job and help organizations deliver on the full promise of customer centricity, Oracle has introduced new features and enhancements to the Oracle Marketing Cloud. The latest updates help marketers create ideal customers by delivering more personalized and contextual customer experiences, simplifying marketing management and making it quick and easy for marketers to take advantage of the industry s most comprehensive marketing technology ecosystem. Extending one of the industry s most customer-centric, easy-to-use and enterprise-ready modern marketing platform, Oracle has introduced new features and enhancements to the Oracle Marketing Cloud. Key updates help CMOs and global marketing teams execute marketing campaigns that have a measurable impact on revenue by delivering more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry s most comprehensive marketing technology ecosystem. The new features and enhancements are supported by further integrations across Oracle s range of marketing solutions - which include Oracle Cross-Channel Marketing (Oracle Eloqua Marketing Cloud Service and Oracle Responsys Marketing Platform Cloud Service), Oracle Data Management Platform, Oracle Content Marketing and Oracle Social Marketing and further reinforce Oracle Marketing Cloud s position as the industry s most comprehensive marketing platform. Oracle Data Management Platform Integrations: This fall, Oracle will be releasing integrations between Oracle DMP and Cross-Channel B2B Marketing. Oracle Eloqua Marketing Cloud customers are able to seamlessly add campaign behavior data to their data management platform. This integration enables powerful campaign retargeting, cross-channel orchestration, campaign behavior audience insights, and look-alike modeling to find more ideal customers. Push campaign manager: Building on the ability to include push messaging as part of multi-stage, cross-channel orchestrations in Oracle Responsys Marketing Platform Cloud Service, a new push campaign manager provides enhanced tools for creating, personalizing and previewing push messages. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |