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Research and Markets Offers Report: Global Enterprise Location- based Search and Advertisement Market 2014-2018 [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Research and Markets has announced the addition of the "Global Enterprise Location-based Search and Advertisement Market 2014- 2018" report to its offerings. In a release, Research and Markets noted that report highlights include: The Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018. The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises. It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. One key trend in the market is the increased use of proximity beacon technology among enterprises. The technology is an emerging technology used by enterprises to increase in-store traffic as in indoor places such as malls, retail stores, large shopping centers, departmental stores, and indoor stadiums; it is difficult to locate devices using GPS technology. According to the report, vendors in the market are attaching increased importance to reducing their marketing costs and enhancing customer outreach. Many enterprises in the Retail, Automotive, Logistics, and Food Processing industries use location-based search and advertisement platforms to minimize operational costs. An increasingly intensified competitive environment and lower margins have prompted companies to shift their focus toward a more targeted form of advertisement that helps increase their operational efficiency and profitability. Further, the report states that An increase in the use of Bluetooth low-energy beacon technology creates several problems for retail enterprises and end-users. The ID of beacons can be easily hacked into by any individual or entity with malicious intentions. Vendors -AdMoove -Foursquare Labs -Groupon -Jiepang API -xAD Report information: researchandmarkets.com/research/gwxqd8/global_enterprise ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |