[October 13, 2014]

Hatchbuck Expands Sales and Marketing Software with New Features Including E-commerce Integration

Hatchbuck, sales and marketing software for small business, announces today the newest version of its all-in-one email marketing, CRM, and marketing automation software. In this release, new integrations through Zapier give businesses the ability to automate more processes with connections to hundreds of apps including e-commerce platforms Shopify and Bigcommerce. Now small businesses can easily follow up with customers who have made purchases online and track purchase history along with other marketing data to send the right message at just the right time, boosting repeat sales.

"Hatchbuck already gives me a great way to keep in touch and help track Inbru customers. Now with their additional e-commerce features I'll be able to give current and future coffee lovers a more personal experience on our website and in the buying process," said Rebekah Sherman, Owner, Inbru Coffee Flavors.

With the e-commerce integration through Zapier, users will be able to automatically move purchase data from Shopify and Bigcommerce to Hatchbuck. This means valuable time and resources are saved allowing small businesses to focus on growth instead of trying to keep track of which customers purchased what, when they purchased it, and how to follow up with them.

Hatchbuck is committed to the needs of small businesses with its software designed to make it easy to nurture prospects and customers, and drive more sales. With this new product release, Hatchbuck is announcing the availability of numerous new features:

• The API through Zapier allows for a more seamless workflow with leading small business apps such as GoToMeeting, Eventbrite, and others.
• New E-commerce Integration allows B2C Hatchbuck customers to now incorporate with e-commerce platforms, including Shopify and Bigcommerce. The software creates contacts and starts campaigns based on purchasing behaviors.
• Hatchbuck's Pre-designed Email Templates allow for more distinct customer emails without companies needing to spend more for staff designers.
• Bcc Email Integration enables companies to keep track of all emails during the sales process.

"These new features open the door for small businesses in the B2C space to leverage a simple, easy-to-use tool to boost upsell, cross-sell and referral business," said Don Breckenridge, Hatchbuck CEO. "We're excited to continue offering our customers more functionality to help grow their businesses."

For more details on Hatchbuck and the latest updates to its sales and marketing software, visit www.hatchbuck.com/product-tour/.

About Hatchbuck

Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. The company's software combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. Hatchbuck believes small businesses deserve easy to use, affordable sales and marketing software to cultivate their growth. For more information, go to www.hatchbuck.com.

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