[October 07, 2014]

Research and Markets: Quad-play: How to Grow Customer Lifetime Value

Research and Markets (http://www.researchandmarkets.com/research/3z4jdp/quadplay_how_to) has announced the addition of the "Quad-play: How to Grow Customer Lifetime Value" report to their offering.

Converged telecommunications and entertainment propositions are on the rise across the world. These bundles typically offer the customer a discount over the purchase of individual services - therefore operators must maximise the value extracted from the customer.

What are the options that operators should consider if they are to prevent value erosion through multi-play discounts?

• Many quad-play propositions are quad-play in name only: the mobile component is purchased and billed separately; customer care for the TV business is standalone, an so on. Achieving true convergence will reduce costs and improve customer satisfaction - this report provides advice on how to check current status and move towards true convergence.
• Pricing strategies are key and are discussed within this report.
• Correct targeting will also make a huge difference. Should operators target small businesses with consumer quad-play propositions? What about family and household propositions?
• In some markets, copper (or fibre) local loops are missing and uneconomic to deploy. This report examines how innovative operators in the developing world have found ways to plug that gap.
• Big data is a popular term - but how is it relevant for analysing quad-play customers and products, and for targeting customers with cross-sell products? The purpose of this report is to inspire the reader to action by providing a set of conclusions and recommended actions for current or aspiring quad-play operators.

1 Overview

2 Introduction

3 Quad-play Convergence (News - Alert) Importance

4 Methods for Increasing Lifetime Value

5 Conclusions and Recommendations

Companies Mentioned

• Vodafone (News - Alert) Spain
• Vodafone Ireland
• Telstra
• Melita
• Nos
• TDC
• Sky Ireland
• Sky UK
• Digicel Tonga
• Eircom (News - Alert)
• TDC Denmark
• Bell Canada
• Bouygues Telecom
• Etisalat UAE
• Idiro Technologies
• Tefficient

For more information visit http://www.researchandmarkets.com/research/3z4jdp/quadplay_how_to

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