TMCnet News
Visa Intensifies Card Transactions Campaign(AllAfrica Via Acquire Media NewsEdge) PAYMENT cards maker,Visa, expects its ongoing six-month countrywide marketing campaign to grow use of plastic money in a market where over 90 per cent of purchases are through cash. "Using debit cards for everyday purchases offers greater security, control and convenience than transacting with cash," general manager for East and Southern Africa Jabu Basopo said in a statement. "It is also one way of ensuring personal finances are managed effectively with minimal costs for the cardholder." Basopo said the now industry-standard chip and pin technology cards secure data from being cloned even when one loses the card. That, he said, significantly reduces chances of fraud thereby saving the industry and consumers billions of shillings in possible fraudulent transactions. "As opposed to magnetic stripe technology, a chip is difficult to crack. An important aspect of EMV is its use of dynamic data," Basopo said. "Each transaction carries a unique 'stamp', which prevents the transaction data from being fraudulently reused, even if the data or the card is stolen." Copyright The Star. Distributed by AllAfrica Global Media (allAfrica.com). [ Back To TMCnet.com's Homepage ] |