[October 01, 2014]

AdTheorent® Wins Coveted Spot on Crain's New York Business 2014 Best Places to Work in New York City List

AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming mobile advertising, today announced that it has been named as one of the Best Places to Work in New York City. Crain's New York Business, the Human Resource Association of New York, the Society of Human Resource Management and Best Companies Group created this seventh annual program.

This survey and awards program was designed to identify, recognize and honor the best employers in New York City, benefiting the city's economy, workforce and businesses.

"We are thrilled that AdTheorent was selected as one of the 2014 Best Places to Work in New York City," said Anthony Iacovone, CEO and Co-Founder of AdTheorent. "At AdTheorent, we've built what we have as a team, from the ground up, and we've grown significantly over the last couple of years, but our flat, open and creative culture remains intact. I am very proud of our employees, and the great work they do everyday."

This year's list is comprised of 100 companies, up from 75 in 2013.

Crain's New York Business will report, publish and promote the numerical rankings online at crainsnewyork.com on Friday, December 5^th and in Crain's New York Business' print edition on Monday, December 8^th. The data was supplied by contracted independent research firm Best Companies Group, which is responsible for the entire registration and survey process, analysis of the data and final rankings.

AdTheorent and the other organizations making the list will be honored at an event on December 5^th.

An alphabetical listing of the 100 companies named as Best Places to Work in New York City, appeared on Crain's New York Business' website crainsnewyork.com on Wednesday, October 1st.

To be considered for participation, companies had to meet the follwing eligibility requirements:

• Be a for-profit business or not-for-profit organization
• Be a publicly or privately-held business
• Have a facility in New York City
• Have a minimum of 25 full-time or part-time employees working in New York City (Manhattan, Bronx, Brooklyn, Staten Island and Queens)
• Be in business a minimum of 1 year

Companies from across the city entered the two-part survey process to determine the Best Places to Work in New York City. The first part (25% of the ranking) consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems, and demographics. The second part (75% of the ranking) involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking.

For more information on the Best Places to Work in New York City program, visit www.BestPlacesToWorkNYC.com.

About AdTheorent®

AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent's machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers.

AdTheorent's machine learning technology - the Real Time Learning Machine™ (RTLM) - combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent's platform delivers the right ad, to the right user, at the right time - all in "real time" within brand advertisers' ROAS and performance goals.

AdTheorent's Traktion™ solution is the mobile advertising industry's most advanced cross-device/cross-media measurement and analytics technology, providing the "post-click and post view" signals necessary for modeling to (i.e., predicting) true user engagement and awareness.

AdTheorent's Apptivation® is unprecedented deep linking technology that powers "intelligent ad units," fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions such as Passbook, Calendar, Phone (News - Alert), Map and others.

The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric - The Intelligent Impression®. For more information, visit: www.adtheorent.com.

About Crain's New York Business

For more than 25 years, Crain's New York Business has been the award-winning news source for New York's business leaders, telling the story of the New York economy, while serving as a voice and advocate for the city's business community. Reporting through the prism of business, Crain's helps its readers stay on top of the inner workings of New York's economic and political ecosystem, uncover new business opportunities and connect with the broader New York business community.

About Best Companies Group

Best Companies Group (BCG) is dedicated to establishing "Best Places to Work," "Best Companies" and "Best Employers" programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. BCG researches the dynamics and characteristics of employers in numerous geographic regions and industries, both nationally and internationally, and then produces annual "Best" lists of the organizations that are leading the way in defining the employee experience of the 21st century.

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