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Survey of 15,000 Mobile Shoppers Reveals Scope of Desire for Discounts and Promotions from BrandsNEW YORK --(Business Wire)-- Scanbuy, Inc., the world's leading mobile engagement solutions provider, today released the results of a survey of its ScanLife app users, revealing the buying behaviors and opinions of thousands of mobile shoppers. More than 15,000 people responded to survey questions inside the ScanLife app over a 30-day period in June 2014. Some of the more compelling results include:
"Our survey of ScanLife users demonstrates the ever-increasing influence of smartphones on consumr shopping behavior and attitudes," said Maryann Moschides, vice president of marketing at Scanbuy. "Marketers should take note that the majority of mobile consumers are hungry for personalized deals and promotions from their favorite brands to help them save money and discover new products and services." ScanLife is used by people around the world to discover new information from their real-world environment every day through QR Code and product barcode scans, and other mobile triggers. The refreshed ScanLife app now also provides consumers the opportunity to receive personalized deals and promotions based on their preferences and interests. The ScanLife app is available for free on Android and iOS. The survey was offered to ScanLife mobile app users across numerous verticals and geographies. To access the ScanLife Consumer Behavior infographic with additional survey results, please visit: http://www.scanlife.com/trend-reports/consumer-behavior-preferences-infographic About Scanbuy Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by tens of millions of people around the world to discover new information and is available for all major platforms including Android (News - Alert) and iOS. ScanLife processes tens of millions of mobile barcode scans as well as Microsoft Tag, mobile URL requests and NFC engagements from over 150 different countries. It is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company's investors include Motorola Solutions Ventures, Google (News - Alert) Inc., and Masthead Venture Partners. For more information, visit us at www.scanlife.com.
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