[September 25, 2014]

Research and Markets: Monetising LTE Outlook 2018: Capitalising On the Growth of Mobile Handset Data

Research and Markets (http://www.researchandmarkets.com/research/n9h49t/monetising_lte) has announced the addition of the "Monetising LTE: Capitalising On the Growth of Mobile Handset Data" report to their offering.

The number of 4G (LTE (News - Alert)) handset connections worldwide will increase from 178 million in 2013 to 1.4 billion in 2018 - a growth of 670% - while mobile handset data service revenue will only grow by 64% during the same period. This presents a major challenge for operators - how to monetise LTE services. Operators are deploying a variety of strategies includng price premiums, reserving LTE for premium tariffs, bundling content and broadening connectivity to a wider range of devices through multi-device tariffs.

This report addresses the following topics and provides recommendations for operators:

• The challenges of monetising mobile data: Analysing mobile revenue forecasts, assessing the revenue impact of LTE launches, and the impact of this on mobile ARPU.
• LTE bundling strategies: Evaluating operators' value-added services and connectivity extension (that is, multi-device tariffs) bundles for LTE tariffs.
• The broader market opportunity: Assessing the impact of LTE on the prepaid market, data allowance overage and the MVNO market.

Companies Mentioned

• AT&T (News - Alert)
• EE
• Free Mobile
• FreedomPop
• Hutchison Whampoa
• KDDI
• LG Uplus
• NTT DOCOMO
• Orange
• SFR
• SK Telecom
• Telefónica (News - Alert)
• Telekom Deutschland
• Telenor
• TeliaSonera
• Telstra
• Verizon Wireless
• Vodafone (News - Alert)
• Yuilop

For more information visit http://www.researchandmarkets.com/research/n9h49t/monetising_lte

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