[September 25, 2014]

Momtastic Celebrates Hispanic Heritage Month with Launch of Latina Section, Sponsored by American Family Insurance

TotallyHer Media's Momtastic (www.momtastic.com), a leading destination offering inspiration and solutions for family and life, announced today the launch of the all new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to Momtastic's rapidly growing Hispanic readership, the Latina section launch coincides with Hispanic Heritage Month, and incorporates American Family Insurance's initiative, Por Ellos, Si Podemos (Because of Them, We Can).

Serving as a platform to celebrate, educate, and motivate the Hispanic community, Momtastic's Latina section will provide readers with the latest cultural news, entertainment highlights, recipes, holiday celebrations, and more. The Revamp Su Vida subsection will include editorial content and custom video series featuring Latina influencers who align with beauty, fashion, décor, food, family and more.

As the official launch partner, American Family Insurance will showcase Por Ellos, Si Podemos-an initiative that celebrates Latino leaders and public figures through a series of photographs portraying children as iconic Latino men and women. The portraits were shot by photographer Eunique Jones Gibson, who created the overall Because of Them, We Can initiative. Housed on a Momtastic custom destination, the American Family Insurance sponsorship will include a variety of Por Ellos, Si Podemos elements, including a video player, photo gallery, branded takeovers, custom and aligning editorial, and social mosaic that pulls both English and Spanish social media content through relevant hashtags.

"American Family Insurance is pleased to partner with Momtastic to feature the unique work of Eunique Jones Gibson, celebrating Latino men and women who dared to dream big," said Dwayne Maddox, Brand Ambassador Program Manager for American Family Insurance. "As a supporter and protector of dreams, our hope is all those who have the experience of seeing children portraying Latino leaders in Por Ellos, Si Podemos will be encouraged to reach for their dreams, too."

"Momtastic has long enjoyed a strong Hispanic following, so we're very excited to devote an entire section to a demographic that makes up an important part of our readership," said Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. "We look forward to icorporating popular Latina bloggers and writers, who will cover a wide variety of family and lifestyle topics."

"By creating a premium Latina-focused content experience for our robust Momtastic community, Momtastic's Latina channel will provide a clear solution to the explosive demand surrounding the Latina women's interest audience segment," said Geoff Schiller, Chief Revenue Officer of Evolve Media, parent company of TotallyHer Media. "We could not have asked for a better launch partner than American Family Insurance and we're honored to partner with them on their Por Ellos, Si Podemos initiative. Consumers can expect to see future partners organically incorporated into Momtastic's Latina channel through custom native integrations and unique rich-media solutions."

To view the Momtastic Latina section, click here: http://www.momtastic.com/latina/.

To view the American Family Insurance's Por Ellos, Si Podemos custom destination on Momtastic, click here: http://www.momtastic.com/hub/por-ellos-si-podemos/.

About Momtastic

Momtastic (www.momtastic.com) is an all-inclusive web destination combining premium content and community for mothers. The site helps over 6 million moms (January 2014, comScore (News - Alert)) each month by answering real questions, providing support and delivering inspiration for everyday life.

Momtastic was created to address a void in the market by combining the best of mom communities, blogs, and premium content publishing and now brings in 40 million page views per month (January 2014, comScore). Momtastic covers all the subjects that interest moms, with sections dedicated to Pregnancy, Parenting, Food, Health, Style, Shopping, Life, and Entertainment. Momtastic speaks with moms, offering a supportive, honest, entertaining and real voice across all the topics they care about.

Momtastic is a part of TotallyHer Media, an Evolve Media publishing vertical dedicated to women and their families.

About American Family Insurance

Based in Madison, Wis., American Family Insurance offers auto, homeowners, life, commercial and farm/ranch insurance in 19 states. It is the nation's third largest mutual property/casualty insurance company and ranks 373^rd on the Fortune 500 list. Web: www.amfam.com; Facebook (News - Alert): www.facebook.com/amfam; Twitter (News - Alert): www.twitter.com/amfam; Pinterest: http://www.pinterest.com/amfaminsurance/protecting-your-home/; Google (News - Alert)+: plus.google.com/+amfam/.

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