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BrandProtect Adds Advanced Mobile App Validation and Analysis ServiceTORONTO --(Business Wire)-- BrandProtect™ today announced that it has extended its enterprise-class cyber threat and reputational risk detection and mitigation platform with the addition of a premium service-advanced mobile app validation and rogue mobile app inspection and analysis. The BrandProtect cyber threat and reputational risk detection and mitigation platform delivers industry-leading 24/7 brand and reputational risk monitoring across a comprehensive range of social media, blog, microblog, pasting and other websites, plus mobile app marketplaces worldwide. The new Mobile App Validation and Analysis premium service from BrandProtect augments the BrandProtect platform, providing customers with additional intelligence about mobile apps that carry their brands. It delivers two critical new capabilities - first, it offers assurance that the copies of their company's "official" mobile apps appearing in app stores are actually authentic, authorized applications from their organizations - they have not been tampered with or altered. Second, for suspicious apps that carry a company's brand, it provides reports that summarize specific capabilities and potential threats discovered within each app. "Rogue mobile apps can cause real harm-they have become the new battleground between criminals and consumers - and trusted brands are caught in the crossfire," said Roberto Drassinower, CEO, BrandProtect. "The new advanced mobile app validation and analysis service from BrandProtect provides our clients with deep, accurate and actionable intelligence about the potential threats contained within mobile apps that carry the trusted brands of our clients." Rogue or malware-carrying mobile apps have become an integral part of today's identity theft schemes. Today's smart phones and mobile devices contain "a digital record of nearly every aspect of our lives - from the mundane to the intimate," according to US Supreme Court Chief Justice John Roberts (News - Alert). This point was echoed in a recent webcast featuring Anti-Phishing Working Group (APWG) Director General Peter Cassidy, who noted, "Rogue mobile apps can be much more malicious threat vectors than a rogue Web domain, because rouge mobile apps can gain access to an individual's contact list, photographs and location." In a world where consumers keep their most private details on their phones, and also download numerous apps that could gain access to those details, it is no wonde that criminal activity is on the rise. The new Advanced Mobile App Validation and Analysis service from BrandProtect gives security operations teams an additional layer of protection, coupled with a new data stream that includes more contextual information about the specific and potential threats contained in rogue mobile applications. Resources
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