[September 24, 2014]

SiriusDecisions Summit Europe 2014 Finalizes Speaker Lineup from Oracle, Polycom and Sony, Expands Conference Agenda

SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, announced today three industry-leading guest speakers and an expanded agenda at the fifth annual SiriusDecisions Summit Europe, to be held October 21-22 in London.

The exciting lineup of guest speaker presentations will showcase the impact of sales, marketing and product alignment on productivity and revenue growth. These speakers include:

• Tim Stone, VP Marketing EMEA, Polycom (News - Alert)
• Jeremy Keefe, Area Sales Vice President UK Ireland and Benelux, Polycom
• Paula Morris, Senior Marketing Campaigns Manager EMEA, Polycom
• David Bush, Marketing Director at Sony Professional Solutions Europe, Sony
• Joyce Boland, Vice President Applications Marketing EMEA, Oracle (News - Alert)
• Laurent Dechaux, Applications Vice President for Customer Experience Southern Europe, EPM Western Europe & France, Oracle

This year's agenda will provide delegates with exclusive insight into SiriusDecisions' latest actionable intelligence and expert guidance to elevate the performance and execution of revenue-generating functions. The results from its newest studies will be unveiled at the conference, including "The State of B-to-B Customer Experience in Europe," "The State of the B-to-B Demand Center," and "Sales, Marketing, Product: A Five-Year View."

New to this year's summit are six sponsor client case studies that highlight how businesses are optimizing their sales, marketing and product initiatives with SiriusDecisions research and models. In addition, SiriusDecisions will demonstrate the proven value of SiriusDecisions' b-to-b persona approach in the session titled "Personas in Action: Client Vignettes".

Session highlights will also include a deep dive into its recently introduced B-to-B Transformation Model and Messaging Nautilus Methodology, as well as the SiriusDecisions High-Performance Sales Framework. Landmark research, such as the SiriusDecisions Deand Waterfall and "Understanding the Partner's Journey to Maximize Channel Effectiveness," will help attendees learn how to assess and guide an organization's demand process, and better understand partners' needs to grow indirect sales revenues for their organization.

For more information on SiriusDecisions' annual Summit Europe, including its sessions and agenda, click here.

Supporting Quote
"Given the demanding, fluid state of today's business climate and the continued need for alignment between revenue-generating functions, we've selected transformation as the key theme of this year's fifth annual Summit Europe," said John Neeson, Managing Director of SiriusDecisions. "The new models and frameworks we are unveiling at Summit Europe, along with our exciting lineup of guest speakers will equip attendees with the latest actionable intelligence to help them transform their business performance, ensure better alignment and drive revenue growth."

Resources

• To register for Summit Europe, please click here.
• Learn more about SiriusDecisions signature models and frameworks.
• Connect with SiriusDecisions on LinkedIn, Twitter, Facebook, Google+ or YouTube.

Tags
SiriusDecisions, Summit, Summit Europe 2014, Research Models, Transformation, Marketing, Sales, Product Integration, Leadership, Innovation, Social Media, Analytics, Alignment, Messaging, Measurement, Polycom, Sony Professional Solutions, Oracle

About SiriusDecisions
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

For more information, visit www.siriusdecisions.com.

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