[September 18, 2014] |
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Research and Markets: Italy Mobile, Fixed Telecommunications and Pay-TV Market 2014: Mobile Broadband Drives Telecom Market Growth as MandA Activity Intensifies
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/sqpqdl/italy_mobile)
has announced the addition of the "Italy:
Mobile Broadband Drives Telecom Market Growth as MandA Activity
Intensifies" report to their offering.
Italy: Mobile Broadband Drives Telecom Market Growth as M&A Activity
Intensifies,' a new Country Intelligence Report, offers a precise,
incisive profile of Italy's mobile, fixed telecommunications and pay-TV
markets based on comprehensive proprietary data and insights from our
research in the Italian market. Published annually, this
presentation-quality, executive-level report provides detailed analysis
of the near-term opportunities, competitive dynamics and evolution of
demand by service type and technology/platform across the fixed
telephony, broadband and mobile sectors, in addition to a review of key
regulatory trends.
Report Highlights
-
The mobile broadband segment, fuelled by the adoption of data-centric
devices such as Smartphones and tablets, is the most important driver
for growth in Italy's telecommunications market. In fixed broadband,
Italy lags all other major European markets. Nonetheless, the country
fares better than average in the region when it comes to mobile
broadbad. The growth of mobile data is largely driven by the strong
uptake of HSDPA- and LTE-based services, as Italy already has the
widest mobile broadband population coverage among the top five
European markets.
-
The consumer segment will for some time remain affected by negative
macroeconomic conditions, currently manifested in a deflationary
trend. The segment is also suffering from the near-nonexistence of a
triple-play market, given the lack of IPTV (News - Alert) offerings and the dominance
in pay-TV of DTH player Sky, which lacks a broadband play. Even so,
3G+ and 4G represent huge opportunities for mobile operators, as
non-messaging data services will continue to grow steadily in through
2019. Given the challenges faced by the fixed and multiplay consumer
segments, the enterprise market is becoming a strategic priority for
operators. We expect major opportunities to arise in connectivity,
cloud computing and unified communications services aimed at SMEs.
-
In fixed broadband, in spite of the growth in FTTH/B, Italian
operators are focusing on extending the life of DSL by rolling out
VDSL2/FTTC technologies. This means that the deployment of vectoring
and the advancement of G.fast standards for the provision of superfast
broadband over DSL are especially important for the development of NGA
in the country. Telecom Italia (News - Alert), for example, will continue to invest
in upgrading its broadband network to FTTC. Besides the incumbent,
Fastweb is deploying VDSL2/FTTC alongside FTTH, while Vodafone (News - Alert) started
deploying VDSL2/FTTC in 2014.
Key Topics Covered:
1. Executive summary
2. Market and competitor overview
3. Regional context
4. Economic, demographic and political context
5. Regulatory environment
6. Demand profile
7. Service evolution
8. Competitive landscape
9. Major market players
10. Segment analysis
11. Mobile services
12. Fixed services
13. Pay-TV
14. Identifying opportunities
Companies Mentioned
- 3 Italia
- 4G Holding
- AGCOM (Italian regulator)
- BSkyB (News - Alert)
- Cobra
- Eutelia
- Fastweb
- Huawei
- Hutchison Whampoa
- Mediaset
- Ofcom (UK regulator)
- Poste Mobile
- Sky Deutschland
- Sky Italia
- Swisscom
- Telecom Italia
- Telefónica (News - Alert)
- VimpelCom
- Vodafone
- Wind Telecomunicazioni
For more information visit http://www.researchandmarkets.com/research/sqpqdl/italy_mobile
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