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ZTE Builds Up Independent Brands in US
[September 18, 2014]

ZTE Builds Up Independent Brands in US


(Sinocast Telecommunications Beat (China) Via Acquire Media NewsEdge) SHENZHEN, September 18, SinoCast -- ZTE on September 16 launched latest ZMax big-screen mobile phone in US, with prices half cheaper than high-end smart phones. Not long ago, the company released global first smart projector at the 2014 CES, updating products faster than China in US.



A top executive from ZTE declared that all products sold in US will have logos of the company, marking that ZTE is shifting strategy in cooperation with American carriers, currently snatching 7.4% local mobile phone market and ranking number two in prepaid market. The company will focus on building up independent brands locally in the future.

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