[September 16, 2014]

Christopher Moore Appointed Chief Analytics Officer of True Fit

True Fit, the leading retail software company for helping consumers discover footwear and apparel brands and new styles that fit and flatter, today announced the appointment of Christopher Moore to Chief Analytics Officer. In this new role, Moore will lead True Fit's data science and analytics teams, advancing True Fit's patented algorithms, evolving the company's Confidence Engine™, which provides personalized recommendations to millions of consumers, and advancing True Fit's rich analytics dashboards for industry partners.

"We're thrilled to welcome Chris to our team. His data science pedigree is exceptional, and his successful track record leveraging data in creative and powerful ways to solve challenging problems has consistently delivered huge value for people and organizations. We're excited that True Fit gives him a chance to return to his retail & fashion industry roots, after an amazing career serving and learning in many verticals. He brings vast data science leadership experience to our team with vision and excellence. And like all who join our team, his impeccable values and integrity match his intellectual rigor," said William R. Adler, CEO, True Fit.

Christopher Moore said, "I'm thrilled to be joining a team of outstanding innovators, and excited to build on the remarkable foundation of mchine learning technology and rich data that has been built here. It's great to join a platform that is already being used by an enthusiastic network of over a thousand top brands, leading retailers, and millions of consumers. That's a lot of really great data to work with. And it's already driving impressive results in market, benefiting consumers, brands, and retailers alike." Chris continued, "I believe True Fit is just scratching the surface of its potential and I'm really excited about being a part of the team that will help realize its full potential."

After receiving his PhD in Physics from MIT (News - Alert), Chris has spent the last 20 years converting massive data-based problems into both joy for end users and valuable, tangible economic results for organizations. His experience combines leading roles at ProfitLogic (acquired by Oracle (News - Alert)), where he developed optimal pricing strategies and business optimization solutions for apparel retailers; the Broad Institute (MIT/Harvard collaboration), TransForm (acquired by J&J) / Gates Foundation, and most recently venture-backed CargoMetrics, where he was Chief Scientist building proprietary investment models.

About True Fit

True Fit is a retail software company. Its Confidence Engine helps consumers discover brands and new styles that fit and flatter. The company provides personalized recommendations powered by fit data from millions of consumers a network of more than a thousand brands and leading retailers. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to inform marketing, merchandising, and product development decisions. True Fit is winner of 3 MITX Innovation Awards; Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence, and Best UX; and was selected Best of Web by InStyle Magazine. Consumer Reports named True Fit its favorite technology. For more information about True Fit, follow us on LinkedIn, Facebook and @TrueFit on Twitter (News - Alert).

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