[September 15, 2014]

issuu Comes to Tumblr: Introducing Custom Themes for High Quality Publishing on Tumblr

issuu, the world's leading digital publishing platform announced the rollout of issuu Custom Themes and Tumblr supported embeds, expanding its market leading suite of content distribution and audience connection tools.

issuu publishers can now upgrade their existing Tumblr accounts to beautifully designed, responsive, rich-media issuu Custom Themes. Coinciding with last week's Fashion Week New York 2014, the first uses were by partners: Daily Front Row, a source of exclusive daily coverage during Fashion Week, as well as Polyvore, V Magazine, Heaven Has Heels and Bello Magazine.

The new Custom Themes include three prominent, fixed promotional units for the publisher's most recent magazine, a presenting sponsor and a branded content video of the publisher's choice. issuu is also providing publishers with additional support to improve organic Tumblr traffic reach and audience growth.

Additionally, publishers can now also directly distribute their interactive publication to their Tumblr followers' feeds through the newly certified and supported issuu embed.

"Our goal at issuu is to connect publishers to the people who love their content, wherever they are. The new products and features that we develop at issuu are created to help make quality, magazine-like content and advertising more socially sharable and widely distributed," said Joe Hyrkin, Issuu CEO. "We reach 85 million readers per month, and we're excited to grow this network through Tumblr."

"As we dug in and learned more about the potential of the Tumblr platform, we grew excited not only about the user experiences that can be built with Tumblr, but also about how content engagement can shape the evolving relationship between publishers and their brand partners" said Hyrkin. "Take V Magazine as an example. Their July issue set the fashion and entertainment sphere abuzz over the magazine's outrageous photo shoot of Madonna and Katy Perry. Hundreds of thousands of blogs and social media conversations blossomed. The same thing is starting to happen with the upcoming Miley Cyrus cover. This sets up V Magazine to deliver that content in its native container, along with the beautiful creative work of V Magazine's sponsoring brands like Louis Vuitton, Chanel, Dior, Ralph Lauren and more directly to Tumblr. We're just getting started with what is possible here".

About issuu

issuu is where the world's most innovative content creators publish digitally. We help publishers find, understand, monetize and grow a massive global audience on any device - while helping readers all over the world discover, enjoy and share new content. As the industry's leading digital publishing platform, we deliver over 5 billion page views each month to the 80+ million readers who care most about their content.

With over fifteen thousand new publications added daily and an unparalleled breadth of content on virtually every topic, issuu readers are spending over 1 billion minutes each month reading on tablets, desktops, laptops, and smartphones - with no subscription fees or monthly charges. Headquartered in Palo Alto (News - Alert), California, issuu is backed by Sunstone Capital and KDDI.

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