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SOASTA's Real User Monitoring Delivers Predictive ROI Analytics with "What If" AnalysisNEW YORK --(Business Wire)-- VELOCITY - SOASTA, the leader in cloud and mobile testing and real user monitoring, today announced updates to its award-winning Real User Monitoring (RUM) solution, mPulse. With the unique ability to collect and analyze every byte of real user data in real-time, mPulse is the only solution that allows users to measure the business impact of end user performance accurately, and perform "What If" analysis to determine which areas to focus on for the best ROI. SOASTA's mPulse captures and analyzes 100 percent of end user performance data - from native OS and Android (News - Alert) apps to any web and mobile browsers - so operations and business personnel have real-time visibility into critical metrics, such as conversion rates and transaction values, in direct relation to user performance measurements. Now, with advancements in SOASTA's (News - Alert) big data analytics, users can accurately predict how changes in specific performance metrics - per page, geography, user type, mobile app or browser - will directly affect bounce and conversion rates and direct revenue. With "What If" analysis, teams can make data-supported business decisions. Not only can they react instantly as performance issues occur, they can adjust to avoid issues in the future. "Real web and mobile users vote with their wallet when their experiences are good and withhold it when they're bad," said Tom Lounibos (News - Alert), SOASTA CEO. "Our mPulse customers measure their revenue in milliseconds, and we continue to look for ways to help them improve business performance. The SOASTA platform helps customers proactively optimize user experiences from testing in the development lab to monitoring real users in real-time. With this advance in predictive analytics, they have more visibility and control of how user performance impacts their business." Before SOASTA, monitoring was entirely reactive, alerting teams to what already happened, not what will happen. Other real user monitoring approaches fall short of collecting all of the performance data and resort to data sampling and aggregate reporting. This is risky and inaccurate because it results in blind spots and confounding factors. SOASTA's mPulse works by using small JavaScript tags on websites and touch metrics in mobile apps to fire beacons when end sers interact with apps. This real user data - up to billions of "beacons" per day - is collected over short or long periods of time to create stunning visual reports about real-time user experiences. Business and performance metrics can be easily configured in the mPulse interface for easy tracking. Other new capabilities with the latest mPulse release include:
At last year's Velocity Conference, mPulse was voted the best RUM solution by top web professionals in attendance. At this year's event, SOASTA executives, Buddy Brewer, Cliff Crocker and Philip Tellis, will run several live presentations including customer testimonials, tips on determining key business metrics, and an overview of new solutions for measuring mobile user experiences. Topics include:
SOASTA's mPulse is available today, sign up for free access here. For companies interested in evaluating key performance metrics and implementing "What If" analysis, please contact us. About SOASTA: SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA's customers are many of today's most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit (News - Alert), Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com. SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140915005132/en/ |
