[September 05, 2014]

NFC World Congress 2014 to Gather Mobile Proximity Leaders

In less than three weeks, NFC World Congress will explore the emerging ways we shop, spend money, travel, connect, play, etc. through the mobile proximity technologies. Whether they are based on NFC, Beacons/BLE, QR Code, HCE/Cloud-based, LBS... all are revolutionizing the user's experience in Retail/e-commerce, Marketing, Advertising, Transport and many other verticals!

In front of an audience of 600 IT professionals, over 75 eminent speakers from leading companies including AT&T (News - Alert), Clear Channel, Gemalto, MasterCard, NFC Forum, NXP, Orange, Paypal, Telefonica, VISA will present and discuss 16 must know topics including:
- Future of mobile payment: HCE/Cloud-based vs. Secure Element models,
- Boosting consumers & merchants adoption of m-payment,
- Linking virtual & physical worlds in Retail, Marketing, Advertising,
- Enabling the Internet of Things for Smart Cities, Connected Cars, Transports, Wearables...

Now in its 4^th edition, the Congress combines a high level conference, a large exhibition and multiple "live experiences" to multiply opportunities to learn, experience, network and innovate.
?Conference agenda is available at: www.nfcworldcongress.com/program

This year's conference includes a notable line-up of keynotes, including:

- Pierre Carbonne, Program Manager Mobile Services, NFC, Smart City, Smart Mobility, M2M, French Ministry of Economy, Finances and Industry
- Andrea Fiorentino, Vice President South Europe Mobile, VISA
- Patrick Gauthier, General Manager, Emerging Retail Services, Paypal
- Rob van Kranenburg, Coordinator of Activity Chain 8: Societal at IERC IoT Research Cluster of the EU Commission
- François-Xavier Godron, Director NFC Program, Orange
- Chris Kangas, Head of Contactless Payments for Europe, MasterCard
- Benoit Lambot, Associate Director of Product Management, AT&T
- Jeremy Nicholds, Executive Director for Mobile, VISA
- Koichi Tagawa, Chairman, NFC Forum
- Frédéric Vasnier, Executive Vice President Embedded Software & Products, Gemalto
- Christophe Zehnacker, Emerging Payments Head, Western Europe, Mastercard

?Full speakers list available at: www.nfcworldcongress.com/speakers

Conference highlights include:

- PACKED AGENDA - in two parallel streams over 2.5 days, the conference will address: Payment & Security Issues: m-Payment & m-Wallet, HCE: the game-changer?, Contactless & m-Payment Security: SE-Based or Not?; Verticals Use Cases: World Status of Deployments, Toward Omni-Channel Retailing, Proximity Marketing with Beacons, NFC for Access & ID; Connected Life: Cars & Intelligent Transport Systems, Smat Cities, Public Transport & Ticketing, Retail & Commerce, Wearables & Connected Objects

- PANEL DEBATES - Beyond conference presentations, multiple hot panels are scheduled addressing the hottest industry topics What is the impact of HCE for the m-payment ecosystem? How to boost consumers & merchants adoption at the PoS? Payment schemes disruptions: EMV Vs. new online/mobile payments methods (Google, PayPal, Facebook (News - Alert), Apple…) Retail: how long is the road toward seamless omni-channel shopping experience?

- CONNECTED LIFE DAY - When Internet of Things meets mobile! One full day will gather leading organizations of the IoT revolution. Discover how IoT leaks into all kinds of aspects of our everyday lives.

- NFC FORUM WORKSHOP - The most recent approaches and methods to pair devices, presented by the reference industry association and Bluetooth SIG.

- BEACON EXPERIENCE: a first for an event! In partnership with LocalSocial, the Congress will offer a very innovative experience of Beacons applied to a show through a dedicated mobile app.

- LIVE DEMOS: at the exhibition "Smart Solutions Show" for 2.5 days or during the breaks, numerous demos are scheduled by the mobile/NFC experts exhibiting at the Congress. They will include:

NFC World Congress website: www.nfcworldcongress.com

Twitter: @NFCWCongress - Hashtag: #nfcwc

Press Contact: Lenick Perron [email protected] +33 (0)6 79 70 17 98

Press Accreditation: www.nfcworldcongress.com/press-registration

QUICK FACTS ABOUT NFC WORLD CONGRESS:
Mobile Proximity: Services, Innovation and Business

Held on September 22-24, 2014, in Marseille, France - Pharo Palace

• Conference: 600 participants from 70 countries expected, 75+ speakers
• Part of the1700-participant "World Smart Week" (4 conferences + exhibition)
• Confirmed exhibitors (as of Sept. 2^nd, 2014): Austrian Institute of Technology, Bell ID, CETECOM, Chlorophyll Vision, Clear2Pay, Com4Innov, COMPRION, Eurotech, Feitian Technologies, Infineon Technologies, Kestronics, LocalSocial, Marseille City, Marseille Provence Metropole, MeaWallet, Micropross, Microsec, My Verified Id, Nexperts, Oberthur Technologies, Orange, Provence-Alpes-Cote D'azur Region, Safelayer, Sogeti High Tech, Store Electronic Systems, ThingWorx, Toda Kogyo Europe, Trusted Computing Group (TCG), Trustonic, Wyconn.
• Speaking organizations (as of Sept. 2, 2014) : @Beacon Week • ABI Research • ADCET • Aditium • Austrian Institute of Technology • Ams • AT&T • Bankinter • Bell ID • Carta Worldwide • Chlororphyll Vision • Clear2Pay • ClickandBuy • Connecthings • Constratus • Dejamobile • Deutsche Telekom (News - Alert) • echolot digital worx • Edenred • Eurotech • Essence • EU Commission • Fivory • Forum SMSC • French Ministry of Industry • Gartner • Gemalto • GlobalPlatform • GPS Business News • GSMA • HID Global • Highco • Home Gateway (News - Alert) Initiative • Industrial Internet Consortium • IERC - EU Commission • IHS • Infineon • LEGIC Identsystems • LGI Consulting • Lobary • LocalSocial • Mobile Marketing Association • MasterCard • Morpho • Mücke, Sturm & Company • Natural Security Alliance • Near Field Connects • Nexperts • NFC Forum • Nordic Semiconductor • NXP Semiconductors • OBD Experts • Oberthur Technologies • Orange • PayPal • ReceiptClub • Scandit • SD Association • Sequent • SFR • Silver Spring Networks • smart-TEC • Sogeti High Tech • Store Electronics System • STMicroelectronics (News - Alert) • Sturm & Company • Telecom ParisTech • Telefonica • Telekom Innovation Laboratories • VEADISTA • Visa • Vodafone • Wind River • Worldline
• Media attendance: 50 journalists, editors and media partners
• Parallel conferences: within World Smart Week, NFC World Congress fully benefits from thecomplementary contents of:
  • M2M Innovation World Congress that shares the full "Connected Life Day"
  • Chip-to-Cloud Security Forum that includes a joint session on NFC security
  • World e-ID Congress that features strong synergies around Mobile ID and access

SPONSORS & PARTNERS (as of Sept. 2^nd, 2014)
Updates: www.nfcworldcongress.com/sponsors-partners

• Official Sponsor: MasterCard
• Platinum Sponsors: Orange, VISA
• Gold Sponsors: Austrian Institute of Technology, Clear2Pay, Infineon
• Silver Sponsors: LEGIC, Oberthur Technologies, STMicroelectronics, Store Electronic Systems
• Badge Management Sponsor: Nexperts
• Bag Sponsor: Bell ID
• Institutional Partners: ADCET, ETSI, GlobalPlatform, Gx, Les Interconnectés, Mobey Forum, Mobile Marketing Association France, NFC Forum, SD Association, Secured Communicating Solutions (SCS) World Class Cluster, SIMalliance, Smart Card Federation of China (SCFC), Smart Payment Association (SPA), The World Bank
• Public Local Partners: Ville de Marseille, Palais du Pharo, Marseille Provence Metropole, Région Provence Alpes Côte d'Azur
• Editorial Partners: ABI Research, Lobary
• Platinum Media Partner: globalsmart.com
• Gold Media Partner: securitysolutionswatch.com
• Media Partners: Africa Telecom & IT magazine, Business Wire, Cards Tech & Security, Card World Russia, Carte Blanche Magazine, Convergencia Latina, European Payments Council, Euro Security, FUETE (Financial Services & Electronic Technologies Magazine), GoMo News, InfoReview, Intelligent Bank, IT for Business, Loyalty Library, Mind Commerce, MobiAd, Mobility, NFC Times, Point Banque, SmArt-Payments, Smart Insights, Smart Webzine, The Paypers.

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