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Research and Markets: The Maturation of Netflix: Forecasts & Analysis to 2022
[September 04, 2014]

Research and Markets: The Maturation of Netflix: Forecasts & Analysis to 2022

DUBLIN --(Business Wire)--

Research and Markets ( has announced the addition of the "The Maturation of Netflix: Forecasts & Analysis" report to their offering.

When Netflix first launched in 1998 as an innovative DVD-by-mail subscription service it would have been difficult to imagine that 15 years later, during the first half of 2013, it would pass HBO to become the largest premium TV/movie subscription service in the United States with 30 million streaming-only subscribers, as well as having a rapidly growing international streaming business. This is made even more remarkable by the fact that Netflix launched its Internet streaming service only six years ago, in 2007.

With Netflix having become a major player in the US TV/movie content businessand in an astonishingly shorttimeit is important to understand in detail the levels and trends of its subscriber totals as well as its domestic streaming usage.

This report will:

- Provide a brief timeline of Netflix's evolution;

- Review historical streaming subscription levels from Q3-11 to Q2-13;

- Compare Netflix subscription counts with leading premium TV networks HBO, Showtime, and Starz, as well as with MVPD VOD;

- Present estimates of Netflix US and international quarterly streaming usage for the same period both on a per-subscription basis and in total;

- Forecast Netflix US streaming subscriptions and use from 2012 to 2022 and compare to estimated 2012 annual US TV viewing; and

- Suggest competitive strategies regarding Netflix for TV incumbent networks and operators, as well as OTT native firms.

Key Topics Covered:

1.0 Introduction

2.0 A Brief Timeline (News - Alert) of Netflix

3.0 Netflix Streaming Metrics and Comparisons, Q3-11 to Q2-13

3.1 Subscription Levels - US and International

3.2 US Netflix vs. Premium Pay-TV Networks, Q4-08 to Q2-13

4.0 Examining Netflix Quarterly Streaming, Q4-11 to Q2-13

4.1 Monthly Hours Streamed per Subscription

4.2 Comparison of Netflix US Streaming and MVPD VOD

4.3 Brief Note on the Outlook for MVPD VOD

5.0 Forecasting US Netflix Penetration and Use, 2012-2022

5.1 Household Penetration, 2012-2022

5.2 Annual Domestic Streaming Volume, 2012-2022

6.0 Suggested Competitive Strategies for Key Market Participants

6.1 Netflix

6.2 OTT-Native Enterprises

6.3 TV Incumbents - Networks and MVPDs

7.0 Final Thoughts

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