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Research and Markets: Live Linear Encoding - A Primer
[September 04, 2014]

Research and Markets: Live Linear Encoding - A Primer

DUBLIN --(Business Wire)--

Research and Markets ( has announced the addition of the "Live Linear Encoding A Primer" report to their offering.

Watching TV via the Internet continues to become more common. The technical barriers are giving way and the business reasons for avoiding it are starting to lessen. Far from being over, it is perhaps most accurate to say we are at the end of the beginning. Major broadcasters and operators are exploring over-the-top (OTT) video business models, and it is less of a question of if they will offer these services, but when and how.

The goal of this paper is to highlight the first part of that ecosystem necessary to power live linear streaming; discuss the publishers making inroads into the space; and examine the startups and platform layers looking to unseat them. Thereafter, the report will focus on the beginning of the live linear streaming process: the encoders it takes to power a live linear streaming experience and the companies bringing these solutions to market.

Key Topics Covered:

1.0 Introduction

2.0 Live Linear Models

2.1 Transaction Video-on-Demand (TVOD)

2.2 Subscription-based Video-on-Demand (SVOD)

2.3 TV Everywhere

2.4 Over-the-Top

2.5 Live Linear Broadband TV Services

2.6 Platform Players Get in on the Action

3.0 Comparing Traditional Cable and Live Linear Streaming Workflows

3.1 The Traditional Cable Workflow

3.2 Live Linear Streaming Workflow

4.0 Live Linear Service Requirements

4.1 Delivery of Low Latency Live Video Content

4.2 Multiple Device Playback

4.3 Authentication of Access

4.4 Monetization of Streams

5.0 Live Linear Encoder Product Requirements

5.1 Stability - 24/7 Operations

5.2 Smooth Transitions from Encoder to Encoder

5.3 Reporting

5.4 Ad Insertion

5.5 DRM/Encryption

5.6 Closed Captioning

5.7 Most Popular Formats/Codecs

6.0 Encoder Suppliers

6.1 Hardware or the Cloud?

6.2 Main Players

6.2.1 Haivision

6.2.2 Media Excel

6.2.3 Elemental

6.2.4 RGB Networks

6.2.5 Harmonic

6.2.6 Cisco (News - Alert)

6.2.7 UpLynk

6.2.8 iStreamPlanet

7.0 OTT vs. Legacy: A Short View of the Long Term

8.0 Conclusion

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