[September 03, 2014] |
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Media Alert: Opening Ceremony and Intel Reveal MICA, 'My Intelligent Communication Accessory'
--(Business Wire)--
Intel (News - Alert) Corporation:
MICA bracelet, designed by Opening Ceremony, engineered by Intel (Photo: Business Wire)
WHEN/WHERE: Opening Ceremony Spring/Summer 2015 fashion show, September
7, 2014
WHAT: At the forthcoming Opening Ceremony Spring/Summer 2015 fashion
show, Opening Ceremony and Intel Corporation will introduce the smart
bracelet developed from their landmark collaboration -- MICA, "My
Intelligent Communication Accessory," designed by Opening Ceremony,
engineered by Intel. MICA is a feminine fashion accessory with
communications capabilities, conceived and designed from start to finish
in collaboration with a fashion designer and a global technology company.
Opening Ceremony and Intel announced in January 2014 at the CES (News - Alert)
conference in Las Vegas their intet to create a smart bracelet with
design by Opening Ceremony's Humberto Leon and Carol Lim and technology
integration and industrial design expertise contributed by Intel. Today,
the innovative results of the intensive concept and design process are
revealed with the first images of MICA. Opening Ceremony and Intel
commissioned photographer Collier Schorr to capture models Kirsten Owen
and Ajak Deng with MICA together with looks from Opening Ceremony's
Fall/Winter 2014 collection in these first images of the bracelet.
As a feminine accessory blending seamlessly into everyday life, MICA
ushers in a new era converging fashion and technology by integrating a
woman's luxury accessory with technology in order to complement and
enhance a woman's work and social life. MICA enables women to stay
connected via SMS messages, meeting alerts, and general notifications
delivered directly to the wrist, with additional features and
functionalities to be revealed at a later date. MICA embodies a true
collaboration between the fashion and technology industries, with design
based on Opening Ceremony's fashion expertise and Intel's industrial
design capabilities, as well as input gathered from Opening Ceremony's
unique community.
MICA's groundbreaking design combines semi-precious gems and water
snakeskin with advanced technology including communications capabilities
and wireless charging support. MICA will be available in two styles
constructed of premium finishes with a curved sapphire glass touchscreen
display. One style will feature black watersnake skin, pearls from
China, and lapis stones from Madagascar, while the other style will
feature white watersnake skin, tiger's eye from South Africa, and
obsidian from Russia.
AVAILABILITY:
MICA will be available at select Barneys and Opening Ceremony stores by
holiday 2014. Additional details on MICA's special features and
capabilities will be released soon.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140903006823/en/
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