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Uygur animators combine culture and technology [China Daily: Hong Kong Edition](China Daily: Hong Kong Edition Via Acquire Media NewsEdge) Pahardin Sherif, CEO of Qarluq Media Tech Co, expects his company to be the highlight of the sci-tech and cultural industry in western China in the next five to 10 years. The company, which was registered six years ago in Urumqi, the capital of Xinjiang Uygur autonomous region, is one of the largest producers, software developers and outsourcing service providers of UHD 3D digital animation in the country. Qarluq is 50 times its size when it was established in 2008 and has maintained an average growth rate of 171.46 percent year-on-year. A total of 300 employees work in branches in Urumqi, Shanghai and Beijing. "Its growth depends on the combination of Internet technology and local culture," said Pahardin. At the fourth China-Eurasia Expo, which opened on Sept 1, the company released a mobile phone game -1001 Nights. The game uses core technologies such as 360-degree screen image fusion technology and UHD 3D visualization technology. Figures in the animation and game look and dress in traditional Uygur style. Pahardin said the company learnt a lot from Uygur language software developers. He said Qarluq's cooperation with Apple marked the start of a new development mode - a path that integrates animation with IT. "There are many companies that make Chinese language apps across the country. Their technology is developed, which makes this field very competitive," said Pahardin. "However, it is a different case for Uygur apps. We have technology and culture elements, we believe that we can make outstanding mobile apps," he said. Qarluq holds copyrights for products including 38 types of software, more than 60 animations and demos, about 1,000 3D models and 5,000 digital pictures. "More than 5 million clients use our software," Pahardin said proudly. He said the achievements could be attributed to the company's talent training. In the same year when the company was established, a training school was also set up. Now 90 percent of the employees, from Han, Uygur, Kazak and other ethnic groups, come from the school. The company sends their employees to study in Shanghai and also invites foreign experts to work with them. "Many recent graduates come to intern with our company as well. We provide a great platform for young people," Pahardin said. "I believe talent training will not only promote Qarluq's brand but also help provide a large number of fresh professionals for our company and even the whole industry," he added. "In addition, we expect to create 2,000 to 3,000 jobs." (China Daily 09/02/2014 page22) (c) 2014 China Daily Information Company. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info). |