|
|
|
|
|
WHAT:
|
|
|
|
Activision Publishing, Inc., makers of the best-selling kids
toy/game franchise, Skylanders®, continues on a four-month,
nationwide Skylanders Trap Team First-To-Play Tour
with a stop at the Great New York State Fair. Attendees and kids
are invited to come and play the highly anticipated Skylanders
Trap Team game - within a customized Game Truck - a
mobile video game media room. Additional dates and information on
the tour can be found on Skylanders.com.
|
|
|
|
|
|
Additionally, Portal Masters will be treated to Skylanders-branded
activities and exciting giveaway items.
|
|
WHO:
|
|
|
|
Skylanders Trap Team brings a ground-breaking innovation to
the Skylanders franchise by reversing the magic of its
signature Toys-To-Life™ play pattern to let kids bring
life-to-toys for the first time. With Skylanders Trap Team,
Portal Masters seek out and defeat the most wanted villains in all
of Skylands, pulling them out of the game and into living rooms by
capturing them in magical Traps. Players can then send villains
back into the game where they play as them to fight for good.
|
|
WHY:
|
|
|
|
To give fans a hands-on experience with the game prior to the fall
launch of Skylanders Trap Team on October 5 in North
America!
|
|
WHEN:
|
|
|
|
August 30 - 10 a.m. - 10 p.m.
|
|
|
|
|
August 31 - 10 a.m. - 10 p.m.
|
|
|
|
|
September 1 - 10 a.m. - 9 p.m.
|
|
WHERE:
|
|
|
|
The Great New York State Fair - 581 State Fair Blvd., Syracuse, NY
13209
|
|
MEDIA
|
|
|
|
|
OPPORTUNITY:
|
|
|
|
|
|
|
|
|
? Attend with family and friends
|
|
|
|
|
? Photos and visuals of consumers playing the game for the first
time for reporting
|
|
|
|
|
? Calendar and event listings as a fun activity for families
|
|
|
|
|
|